Enjoy the show… from a distance
While the live events industry is in intermission, it’s time to think about what in-person entertainment will look like in a post-pandemic world. Automating social distancing with a checkerboard seating algorithm is one way that ticketing organizations can offer events while still keeping attendees safe. While it isn’t the only topic to consider, understanding how social distancing impacts capacity can help event organizers plan other event logistics.
Softjourn's venue mapping tool (VMT) is easy to integrate with existing ticketing platforms. Our VMT helps event organizers quickly visualize what social distancing measures will look like in their space. As social distancing measures are eased, our VMT makes it simple to redesign maps on the fly.
Softjourn’s checkerboard seating algorithm gives event organizers the ability to isolate seats, rows, or aisles; either all at once, or in different configurations. Our algorithm works in real time, isolating seating as both reservations or bookings are made. When seating is reserved, the area around it is greyed out; if the reservation is dropped, the previously greyed out sections become available again. When seating is sold, the area around it is made unavailable for that event.
Our tool combines clear identifiers on placement, pricing, and more, with best seat recommendation and easy-to-use seat selection systems. With a variety of shapes, event organizers can realize seating in different ways to see how it will impact capacity, which dominoes into other logistic considerations like access control, queues, and much more.
With our tool, ticketing platforms keep control and management of their ticketing inventory and of the VMT itself by hosting both the same way that they host their ticketing platform.
And instead of offering it using a subscription, our VMT is available through a licensing model.
What Our VMT Delivers
Why Self-Hosting is Right For You
Why Choose Softjourn?

- We Are Subject Matter Experts. After almost 20 years, we have a unique understanding about the kind of ticketing solutions that clients want. With us, they don’t waste time explaining a box office app, why offline mode is important, or how patrons work. Because of our experience, we can get up to speed quicker and our client’s new ticketing service functionality gets to market faster.
- We’re Always Thinking Ahead. Clients understand that our expertise makes us an invaluable partner. We’re able to offer business-building insights like suggesting new functionality and advanced technology. We help our clients do more than remain competitive; we give them the tools to go after new markets and more profits.
- We Constantly Communicate. We are proactively collaborative. It’s why a common compliment we hear is how we make sure our clients are actively involved and constantly updated at every stage of a project. We become a trusted partner in helping clients thrive, developing tailored solutions and services that deliver measurable results, no matter the industry.

- Be “social distancing ready” when the curtain rises on live events.
- Want modern technology or upgrades, but don’t have the time or bandwidth to handle.
- Meet clients’ “cool factor” expectations.
- Advice on if it’s better to integrate with existing services or build your own tool.
- Collaborate with a tech partner that can hit the ground running due to an understanding of the ticketing industry.
Ready to Try?
Ready to take our venue mapping and seat picking tool for a test drive? Our VMT is currently in beta; we’d love to talk with you about your needs and wants for your ticketing organization.