8 minutes

Blockchain initiatives abound. Every day brand-name companies announce they’re partnering with other brand-name companies to launch blockchain trials, proofs of concept or MVPs. This incredible level of activity and investment confirms two key things: (1) that blockchain—or other forms of digital ledger technology—is the technology of the future and (2) these are the salad days of blockchain, with significant hands-on experimentation needed to understand the best use cases.   

At Softjourn, we recognize blockchain will be a big part of our future, as we support our international client base in applying the technology to address their business challenges. Believing the best way to understand technology is to use it ourselves, we introduced blockchain into our corporate culture, issuing our own SJ Coins (built on Monax, a private Ethereum-based blockchain). The coins are currently used in our snack vending machines—which, with a staff of more than 170+ employees developers, are in constant use—and we’ll soon expand SJ Coin to underwriting social projects suggested by employees. At Softjourn, we’re living the blockchain experience. 

We’re also exploring blockchain as part of our ongoing Softjourn Expert Talk Series, in which we connect with global tech and business leaders, who share their perspectives, keeping us forward thinking. Recently, we asked Dr. Andreas Freund of Tata Consulting Services, a passionate blockchain advocate and authority, to share his thoughts on a realistic path to blockchain adoption. 

We’re happy to share the benefit of his insights with you.