Custom Live Streaming App Development

Broadcast events and reach mobile demographics with a live streaming app powered by Softjourn

A New Era of Streaming

Real-time broadcasts and streaming video have become differentiators for many businesses: in 2019, 87% used video as a marketing tool. Ninety-six percent of users say they used a how-to video to learn more about a product, and 79% of users say video convinced them to make a purchase.

With more than a decade of experience delivering live streaming and events, Softjourn has been a trusted partner in hosting many major U.S. series, live events, and video on demand services including The Daily Show, MTV, Nickelodeon, Big Brother, Jersey Shore, EPiX, and more.

Whether it’s developing a live streaming app from scratch, extending the functionality of existing live streaming services, or integrating with current platforms like Wowza or Brightcove, we’re sure we can find the right solution for your business’s needs

Live Streaming App Must-Haves

Deliver High-Quality Content

Use real-time data compression to lower the bandwidth usage on both ends of the connection.

Offer Diverse Functionality

Enable features ranging from live streaming for TV to featured creation of live videos by users.

Reduce Buffering with a CDN

Ensure speedy content delivery to specific audiences based on geographical location.

Offer In-Demand Features and UI/UX

Create an intuitive platform with embedded Flash functionality to deliver high-pixel rate streaming content regardless of device size.

Extensible Media Storage

Achieve high scalability with a cloud storage platform such as Google Cloud, Microsoft Azure, and Amazon Cloud Services.

Secure Content Inventory

Secure content with AES encryption, DRM, and IP-based access control and mitigate breaches from hackers and other unauthorized users.

We’ll Help You Take Advantage Of These Live Streaming App Benefits

Wider Audience Potential

Even before current events caused demand to skyrocket, live streaming was already exploding in popularity. Forty-seven percent of live streaming viewers worldwide are watching more live videos than compared to a year ago.

Deliver a consistent experience no matter where your audience is located with adaptive bitrate streaming. With adaptive streaming, we can help you achieve the best video quality and viewer experience possible for both high-end and low-end connections.

Mobile Access

Expand your demographic reach by offering your live streaming service on mobile devices. As of 2020, 3.5 billion people worldwide owned a smartphone. Forty percent of users say that video increases the chance of making a purchase on their mobile device.

Choose completely native Android and iOS apps, or go hybrid. We can advise on what’s best for your situation. Either way, we can ensure the right functionality (such as push notifications, offline viewing, and more) for the right audience, packaged in a seamless UX.

Analytics

Understand your audience with analytics such as app interactions, viewer numbers, engagement, and behaviors. This data helps you ensure your inventory is satisfying your target audience. It can also detect new markets and show how to accordingly adjust your broadcast.

We can build personalized user profiles into your platform, which collect data for you and empower your users to manage their preferences in a customized dashboard. We can also include a robust search functionality that helps users find the media they’re looking for, as well as tells you what content users are interested in.

Built-in Payments

Offer your content through a variety of payment plans that meet your audience’s needs. Depending on the payment methods accepted, there are a wide number of options available: pay-per-view, monthly subscription, tiered pricing, and many more.

Enabling payments is one of our core competencies; we can integrate your platform with the best payment solution available and create a seamless checkout process. We can walk you through different monetization schemes and what works best for your vision.

Fan Engagement

Videos shared on social media generate 1200% more shares than text or images. Grow consumer loyalty by asking for feedback on your content, including the chance to influence future broadcasts.

We can integrate social features to encourage your audience to share content with friends and invite new users. Other fan engagement functionality such as Q&A, rating systems, and comments help you engage audiences early and keep them coming back for more.

Collect additional revenue through the use of third-party advertisements. Fifty-three percent of consumers are open to watching ads on streaming video in exchange for a lower subscription price, while 76% were willing to watch ads in exchange for free content.

We can set up your platform to offer pre-roll, mid-roll, or post-roll advertisements that are strategically placed based on a video’s performance to create maximum revenue.

What Mobile OS is Better for Custom Live Streaming App Development?

Why you should start with an iOS app

iOS has a higher adoption rate and popularity in Western Europe and North America. It also has higher penetration in the enterprise market due to a reputation for security. Since iOS apps are written in Apple’s official programming language, Swift, it can take less time (and thus cost) to develop.

Why you should start with an Android app

Android has the greatest global market share and is dominant in up-and-coming markets such as Asia, Africa, and Latin America. Due to being open source, Android apps offer wider flexibility to customize mobile applications. Publishing to the Google Store usually only takes a handful of hours.

Want to know more about our live streaming app development services?

Integrate Your App with Popular Live Streaming Platforms

Streaming Platforms

Vimeo

Brightcove

Zoom

DaCast

JW Player

Panopto

StreamShark

Wowza

Ooyala

Kaltura

Why Choose Softjourn?

Here are some of the reasons why clients work with us:

We Are Subject Matter Experts. We leverage our experience as domain experts to evaluate, identify, and deploy custom solutions. We design and develop services for live events, live video, and video on demand for those in the media industry to help our clients capture additional market segments, fan engagement, and more. From enhancing existing technology to applying new functionality, we find creative solutions to our clients’ toughest challenges.
We’re Always Thinking Ahead. To compete, our clients continually need to provide new and better services. Since we have our own R&D Centers, Softjourn is uniquely positioned to help. We’re constantly looking for relevant ways to apply new technology that brings our clients growing needs to life.
We Constantly Communicate. We are proactively collaborative. It’s why a common compliment we hear is how we make sure our clients are actively involved and constantly updated at every stage of a project. We become a trusted partner in helping clients thrive, developing tailored solutions and services that deliver measurable results, no matter the industry.

Typical challenges we help our clients solve:

Upgrade frontend or backend features to ensure your live streaming service can handle the demand social distancing has created for live streaming.
Enhance existing systems and applications or build new ones from scratch.
Want modern technology or upgrades, but don’t have the time or bandwidth to handle.
Meet clients’ “cool factor” expectations.
Collaborate with a tech partner who can hit the ground running due to an understanding of the live streaming industry.

Some of Softjourn's Media Clients

Clipsync Keeps Your Android and Windows Clipboards in Sync

ClipSync decided to turn back this social tradition of watching TV and movies together.

Pana Television: Video Streaming Done Easily

Softjourn developed both front-end and back-end parts of the PanaTV website

SnappyTV: Edit Live. Share Everywhere

Softjourn worked with SnappyTV (now part of Twitter) to help them deliver a mobile app

Engagement Models

Need technical skills or expertise? A Dedicated Team can help extend resources, and can work seamlessly with your company under your guidance or ours. This model is ideal when planning long-term or larger scope projects, have several projects or a pool of tasks, or don’t have a clear vision of future project objectives.

Fixed cost pricing is best suited for projects with a strictly defined scope that won’t change. The main advantage is it allows clients to plan and set an exact budget. If the scope is undefined, we can also work with you to develop high-level specs. Once agreed upon, we send a proposal that provides a snapshot of time, costs, team structure, and deliverables.

This model usually applies for prototypes, when a client, and thus our developers, don’t have a clearly defined scope. The client pays for work completed, based on agreed upon benchmarks. So they play a greater role in the development of software solutions and carry all risks related to the scope of work. The client is assigned a team and is billed for actual time accrued.

What We Offer

Consulting

Whether upgrading an existing code or creating a new one, the most important expertise we offer is a proven approach to mitigating risk and containing costs.

Definition/Specs

Often clients don’t know what product they need, but do know the results they want. Our job is to help define the product and develop optimal solutions to get those results.

Research & Development

To compete, our clients continually need to provide new and better services. We have our own R&D Centers – started in 2008 – which uniquely positions us to do just that.

UI/UX Design

Our developers and illustrators are experts at UI and UX design. They will work with you to understand your needs in going from idea to prototype to deployment faster and at less cost.

Software Development

Software development has grown exponentially in recent decades. Softjourn is the solution to help you define and develop forward-thinking technology that gets real-world results.

Quality Assurance

Our core belief is that analyzing and testing is critical because the essential role of software is so important. In the process, our Quality Assurance team helps you create superior products.

Application Maintenance

Since day one, we’ve been providing application support and maintenance services to each customer on every project. It’s why we’re a proven, trusted partner and reliable asset.