The latest statistics indicate that content streaming began to make up a significant portion of internet traffic as more people had to spend time at home due to the pandemic. With COVID accelerating digital transition, many companies have found themselves on new turf, and their ability to adapt will determine their success in the years to come.
A New Era of Streaming
Real-time broadcasts and streaming video have become differentiators for many businesses: in 2019, 87% used video as a marketing tool. Ninety-six percent of users say they used a how-to video to learn more about a product, and 79% of users say video convinced them to make a purchase.
With more than a decade of experience delivering live streaming and events, Softjourn has been a trusted partner in hosting many major U.S. series, live events, and video on demand services including The Daily Show, MTV, Nickelodeon, Big Brother, Jersey Shore, EPiX, and more.
Whether it’s developing a live streaming app from scratch, extending the functionality of existing live streaming services, or integrating with current platforms like Wowza or Brightcove, we’re sure we can find the right solution for your business’s needs
Live Streaming App Must-Haves
Deliver High-Quality Content
Use real-time data compression to lower the bandwidth usage on both ends of the connection.
Offer Diverse Functionality
Enable features ranging from live streaming for TV to featured creation of live videos by users.
Reduce Buffering with a CDN
Ensure speedy content delivery to specific audiences based on geographical location.
Offer In-Demand Features and UI/UX
Create an intuitive platform with embedded Flash functionality to deliver high-pixel rate streaming content regardless of device size.
Extensible Media Storage
Achieve high scalability with a cloud storage platform such as Google Cloud, Microsoft Azure, and Amazon Cloud Services.
Secure Content Inventory
Secure content with AES encryption, DRM, and IP-based access control and mitigate breaches from hackers and other unauthorized users.
We’ll Help You Take Advantage Of These Live Streaming App Benefits
Wider Audience Potential
Even before current events caused demand to skyrocket, live streaming was already exploding in popularity. Forty-seven percent of live streaming viewers worldwide are watching more live videos than compared to a year ago.
Deliver a consistent experience no matter where your audience is located with adaptive bitrate streaming. With adaptive streaming, we can help you achieve the best video quality and viewer experience possible for both high-end and low-end connections.
Deliver a consistent experience no matter where your audience is located with adaptive bitrate streaming. With adaptive streaming, we can help you achieve the best video quality and viewer experience possible for both high-end and low-end connections.
Mobile Access
Expand your demographic reach by offering your live streaming service on mobile devices. As of 2020, 3.5 billion people worldwide owned a smartphone. Forty percent of users say that video increases the chance of making a purchase on their mobile device.
Choose completely native Android and iOS apps, or go hybrid. We can advise on what’s best for your situation. Either way, we can ensure the right functionality (such as push notifications, offline viewing, and more) for the right audience, packaged in a seamless UX.
Choose completely native Android and iOS apps, or go hybrid. We can advise on what’s best for your situation. Either way, we can ensure the right functionality (such as push notifications, offline viewing, and more) for the right audience, packaged in a seamless UX.
Analytics
Understand your audience with analytics such as app interactions, viewer numbers, engagement, and behaviors. This data helps you ensure your inventory is satisfying your target audience. It can also detect new markets and show how to accordingly adjust your broadcast.
We can build personalized user profiles into your platform, which collect data for you and empower your users to manage their preferences in a customized dashboard. We can also include a robust search functionality that helps users find the media they’re looking for, as well as tells you what content users are interested in.
We can build personalized user profiles into your platform, which collect data for you and empower your users to manage their preferences in a customized dashboard. We can also include a robust search functionality that helps users find the media they’re looking for, as well as tells you what content users are interested in.
Built-in Payments
Offer your content through a variety of payment plans that meet your audience’s needs. Depending on the payment methods accepted, there are a wide number of options available: pay-per-view, monthly subscription, tiered pricing, and many more.
Enabling payments is one of our core competencies; we can integrate your platform with the best payment solution available and create a seamless checkout process. We can walk you through different monetization schemes and what works best for your vision.
Enabling payments is one of our core competencies; we can integrate your platform with the best payment solution available and create a seamless checkout process. We can walk you through different monetization schemes and what works best for your vision.
Fan Engagement
Videos shared on social media generate 1200% more shares than text or images. Grow consumer loyalty by asking for feedback on your content, including the chance to influence future broadcasts.
We can integrate social features to encourage your audience to share content with friends and invite new users. Other fan engagement functionality such as Q&A, rating systems, and comments help you engage audiences early and keep them coming back for more.
We can integrate social features to encourage your audience to share content with friends and invite new users. Other fan engagement functionality such as Q&A, rating systems, and comments help you engage audiences early and keep them coming back for more.
Advertisement
Collect additional revenue through the use of third-party advertisements. Fifty-three percent of consumers are open to watching ads on streaming video in exchange for a lower subscription price, while 76% were willing to watch ads in exchange for free content.
We can set up your platform to offer pre-roll, mid-roll, or post-roll advertisements that are strategically placed based on a video’s performance to create maximum revenue.
We can set up your platform to offer pre-roll, mid-roll, or post-roll advertisements that are strategically placed based on a video’s performance to create maximum revenue.
Live Streaming Case Studies
Video Streaming
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SnappyTV: Edit Live. Share Everywhere
Softjourn collaborated with SnappyTV (acquired by Twitter) and one of its customers, a major international media company, to enhance the Android mobile experience for viewers of a popular TV show. This project included integrating the exciting social interaction options of the SnappyTV platform.
Technologies:
Java SDK SnappyTV Proprietary API
Video Streaming
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Pana Television: Video Streaming Done Easily
Pana Television, a modern African TV content provider, partnered with Softjourn to create an ad-supported video platform. By leveraging Softjourn’s expertise, Pana provided their customers with a fast and easy-to-navigate video website that offered modern streaming functionality and must-have social media integration.
Technologies:
PHP Zend DB Brightcove API
Outdoor Cinema
Cinewav: Audio/Video Solution for Outdoor Cinema Experience
Cinewav, a Singapore-based startup, approached Softjourn with a unique idea—to deliver a new, immersive approach to outdoor group movie-watching events. Softjourn’s team developed and validated a solution that aligns video and audio perfectly through a mobile application that users can install on their smartphones. Cinewav believes this app could create the largest outdoor cinema and gather sizable audiences without creating noise pollution.
Technologies:
Confidential Information
Video Broadcasting Service
Live Video Broadcasting Service
When our client engaged with Softjourn, its sophisticated video-streaming architecture was built on Flash. Going forward, many browsers will no longer support this mature, heavyweight technology.
The company wanted to ensure reliable, private video streaming. The client also wanted the potential to allow subscribers to make payments directly, rather than using third-party credit card payment services.
Technologies:
Ruby on Rails WebRTC
Mobile Streaming Platform
JellyTelly: iOS and Android Apps for Meaningful Kids’ Entertainment
JellyTelly chose Softjourn to expand their mobile reach by developing new iOS and Android apps that would provide faith-based videos and devotionals developed for children. This project included simultaneous mobile app development, API construction, and use of the latest technology to provide an adaptive UX.
Technologies:
Objective C Java XCode Android Studio
Music Streaming
Keep Your Favorite Musical Streaming Channels Anywhere
Like many apps of this kind, a new music streaming application allows for two sets of functionality depending on the type of a subscription. Users with a free subscription can listen to radio streaming, as well as music from the web server, however they are limited in some of the functionality (e.g. no option for skipping songs, disabled progress bar, no option for creating playlists etc.) that is available with a paid subscription.
Technologies:
Android SDK
What Mobile OS is Better for Custom Live Streaming App Development?
Why you should start with an iOS app
iOS has a higher adoption rate and popularity in Western Europe and North America. It also has higher penetration in the enterprise market due to a reputation for security. Since iOS apps are written in Apple’s official programming language, Swift, it can take less time (and thus cost) to develop.
Why you should start with an Android app
Android has the greatest global market share and is dominant in up-and-coming markets such as Asia, Africa, and Latin America. Due to being open source, Android apps offer wider flexibility to customize mobile applications. Publishing to the Google Store usually only takes a handful of hours.
Want to know more about our live streaming app development services?
Integrate Your App with Popular Live Streaming Platforms
Streaming Platforms
Vimeo
Brightcove
Zoom
DaCast
JW Player
Panopto
StreamShark
Wowza
Ooyala
Kaltura
Why Choose Softjourn?
Here are some of the reasons why clients work with us:
- We Are Subject Matter Experts. We leverage our experience as domain experts to evaluate, identify, and deploy custom solutions. We design and develop services for live events, live video, and video on demand for those in the media industry to help our clients capture additional market segments, fan engagement, and more. From enhancing existing technology to applying new functionality, we find creative solutions to our clients’ toughest challenges.
- We’re Always Thinking Ahead. To compete, our clients continually need to provide new and better services. Since we have our own R&D Centers, Softjourn is uniquely positioned to help. We’re constantly looking for relevant ways to apply new technology that brings our clients growing needs to life.
- We Constantly Communicate. We are proactively collaborative. It’s why a common compliment we hear is how we make sure our clients are actively involved and constantly updated at every stage of a project. We become a trusted partner in helping clients thrive, developing tailored solutions and services that deliver measurable results, no matter the industry.
Typical challenges we help our clients solve:
- Upgrade frontend or backend features to ensure your live streaming service can handle the demand social distancing has created for live streaming.
- Enhance existing systems and applications or build new ones from scratch.
- Want modern technology or upgrades, but don’t have the time or bandwidth to handle.
- Meet clients’ “cool factor” expectations.
- Collaborate with a tech partner who can hit the ground running due to an understanding of the live streaming industry.
Engagement Models
What We Offer
Whether upgrading an existing code or creating a new one, the most important expertise we offer is a proven approach to mitigating risk and containing costs.
Often clients don’t know what product they need, but do know the results they want. Our job is to help define the product and develop optimal solutions to get those results.
To compete, our clients continually need to provide new and better services. We have our own R&D Centers – started in 2008 – which uniquely positions us to do just that.
Our developers and illustrators are experts at UI and UX design. They will work with you to understand your needs in going from idea to prototype to deployment faster and at less cost.
Software development has grown exponentially in recent decades. Softjourn is the solution to help you define and develop forward-thinking technology that gets real-world results.
Our core belief is that analyzing and testing is critical because the essential role of software is so important. In the process, our Quality Assurance team helps you create superior products.
Since day one, we’ve been providing application support and maintenance services to each customer on every project. It’s why we’re a proven, trusted partner and reliable asset.
Media Insights
Thought-Leadership
OTT Business Models: How to Generate More Revenue
The choice of a good monetization model for your platform is crucial. Once you have done the necessary research and are familiar with your market, the situation in your niche, what your competitors are offering, and have a good idea of your potential audience, you are ready to choose what OTT business model you will use.
Tech-Content
Dynamic Ad Insertion (DAI): The Right Ad at the Right Time
The shift from traditional ways of advertising to highly targeted approaches is well underway. The focus on personalized content has intensified in recent years, and with the help of DAI and “manifest manipulation,” it’s now a reality.
Tech-Content
Online Streaming: 3 Technologies That Will Drive Streaming Post COVID-19
With social distancing measures expected to last potentially a year, streaming is an important tool for businesses to reach employees, consumers, and each other. However, today's streaming platforms are a band-aid for current needs. Security options, privacy, scalability, and discoverability are all issues highlighted by the news. However, there are technologies, both on the horizon and even in nascent use today, that could change all of that.
Partnership & Recognition
