Advance Your Ticket Sales
Allow your audience to find a perfect spot at every venue with Softjourn’s Venue Mapping Tool. If you are struggling to balance the number of attendees at your event and don’t yet have reserved seating - we can help you.
Incorporating Softjourn's Venue Mapping Tool (VMT) into your current platform is simple, especially since it easily integrates with a plethora of applications and platforms. Our white-label tool provides access to powerful venue mapping functionalities, such as defining general admission and VIP reserved seating, to developing a precise floor plan to fit a venue's exact size and shape.
You can create unique maps to ensure you have every section of your venue covered and can easily add new seats. When it comes to Covid-19 regulations, the checkerboard seating algorithm will ensure the safety of every visitor by placing them at a safe distance from one another.
Want to learn more about our Venue Mapping and Seat Picking Tool?
Common Problems Venue Organizers Face
No reserved seating
No way to set up general admission and reserved seating sections
High cost per-seat vendor models
Complicated, unintuitive seating chart tools with a steep learning curve
Desired changes are dependant on the provider’s uptime
Difficult to adhere current tools to social distancing rules
What Softjourn’s Venue Mapping Tool Can Do
Add reserved admission and VIP reserved seating
Build a precise venue map to easily assign and remove ticket types
Charge a fixed fee per venue
Generate and connect different types of tickets by seat, row or section
Increase the number of potential visitors
Support social distancing regulations
Common Problems Venue Organizers Face
No reserved seating
No way to set up general admission and reserved seating sections
High cost per-seat vendor models
Complicated, unintuitive seating chart tools with a steep learning curve
Desired changes are dependant on the provider’s uptime
Difficult to adhere current tools to social distancing rules
What Softjourn’s Venue Mapping Tool Can Do
Add reserved admission and VIP reserved seating
Build a precise venue map to easily assign and remove ticket types
Charge a fixed fee per venue
Generate and connect different types of tickets by seat, row or section
Increase the number of potential visitors
Support social distancing regulations
A Venue Mapping Tool that you Control
Our Venue Mapping Tool allows you to manage seating for any type of venue. With a checkerboard seating algorithm, aerial view, and advanced seat picking tool, you will help your patrons to always find the right seat.
With a Venue Mapping Tool, you will have the freedom to customize seating for a variety of events and increase the number of visitors by using reserved seating. With complete independence from third-party solutions, your connectivity and service availability will be at its highest potential. What’s more, our solution gives you more independence with data hosting, ensuring complete access to your inventory at any time.
All components are working within the same operation architecture and APIs are between primary and reserved seating systems. Your customers will get a cool, sleek interface and the features they want, while you can focus on selling more tickets without breaking your budget. This way, you will inspire repeat customers and develop a tool that event managers and patrons will enjoy using.
Social Distancing Algorithm
Our venue mapping tool offers checkerboard seating within a venue to ensure everyone's safety following COVID-19 restrictions.
The feature also allows event organizers to:
- add or remove new rows, aisles, and seats whenever necessary
- assign General Admission and reserved ticket types
- use flexible seating configurations to maximize revenue

Aerial Mapping Sports Venue

Aerial view allows a bird’s-eye view for more precise mapping of small, medium, and large venues. It creates recognizable sections to support and ensure easier navigation through your chosen colors and symbols.
This feature helps event organizers to:
- assign seat attributes, such as shape and color
- visualize the rules that affect capacity
Seat Picking Tool
Designed to be very intuitive and mobile-friendly, the picker tool allows attendees to find the spot of their choice in just a few taps.
It allows users to:
- reserve tickets
- change ticket type
- change ticket type quantity

Ready to take our venue mapping tool for a test drive?
VMT: Picker mode

Features:
- Picker mode screen overview
- Ticket reservation
- Changing ticket type and quantity
- Releasing tickets
VMT: Edit mode
Features:
- Generate objects and designate reserved seat sections
- Adjust general admission and reserved seat sections
- Adjust table and object sections
- Add text and icons

VMT: Inventory mode

Features:
- Inventory mode screen overview
- Import and manage ticket types
- Assign and remove GA and reserved ticket types
- Change seat color
- Manage seat ranks
- Seat rank assignment
Integrating to a Service vs. Licensing Venue Mapping Tool

- Solution provider hosts your inventory
- Limited data ownership
- Per-seat vendor model
- Inventory has limited availability

- Self-hosted inventory solution
- Full control over data
- Fixed fee/cost-effective for big venues
- Complete availability of inventory
Why We Prefer the Benefits of Licensing VMT
Through managing your live events better and ensuring higher occupancy rates, you can expect to see an improvement in your sales numbers. Our solution is based on the number of venues, not seats, and it's more cost-effective than any other solution currently on the market.
Third-party services currently host ticket sales for many events. High-volume ticket sales for unrelated, popular events can inadvertently slow down sales for your events. However, with a licensed VMT, you don't need to wait for a third-party service to implement changes or be slowed down by an influx of ticket sales. Your service is independent and protected from the dreaded slow-downs and you can create the changes you want, on your schedule.
Self-hosting means you aren't opening up your inventory to a third party or inadvertently sharing information about your events or seating operations. All API connections between your primary and reserved seating systems remain confidential.
Once your server is up, the VMT tool and your inventory will remain functioning, so you don't have to worry about servers going down or connectivity issues. All your data is at hand.
All components for the venue mapping tool remain within the same operations architecture, disaster recovery, and DevOps management. By having consistent components, peace of mind is a guarantee.
We enjoy working with clients to develop new features that will help them achieve goals and provide their visitors with a great pre-event experience.
FAQ
Our solution is designed to be intuitive and easy to use—plus, our support team is always ready to provide assistance during the integration process.
When a seat is selected, it's immediately disabled for all other viewers who are also looking at the seating chart. A default timer sets the limit for the seat to be held in the shopping cart.
We provide a clear installation guide and installation script. All you need to do is set up a clean Linux-based (e.g., Ubuntu) instance and proceed with the installation. A documentation portal contains all the information regarding the Integration process and API calls definition.
VMT has a hold feature to reserve specific seats for specific sales channels or remove them temporarily from public sales. In addition, seat status can be changed via API call.
Offer Your Patrons More with Reserved Seating Software
Eager to Hear More?
Contact us for a demo to see how our venue mapping tool can advance your event experience.