Advance Your Ticket Sales
Allow your audience to find a perfect spot for every venue with Softjourn’s Venue Mapping Tool. If you are struggling to bring more people to your event and you don’t have reserved seating - we can help you.
Incorporating Softjourn's Venue Mapping Tool (VMT) into your current platform is simple as it easily integrates with a plethora of applications or platforms. Our white-label tool provides access to powerful venue mapping functionalities like defining general admission and VIP reserved seating to developing a precise floor plan to fit a venue's exact size and shape.
You can create unique maps to ensure you have covered every segment of your venue and add new seats easily. When it comes to new regulations, the checkerboard seating algorithm will ensure the safety of every visitor placing them at a safe distance.
Want to learn more about our Venue Mapping and Seat Picking Tool?
Common Problems Venue Organizers Face
No reserved seating
No way to set up general admission and reserved seating sections
High cost per-seat vendor models
Complicated, unintuitive seating chart tools with a steep learning curve
Preference for in-house tool that supports social distancing rules
Dependant on the provider’s uptime
Our Venue Mapping Tool Can Do for You
Add reserved admission and VIP reserved seating
Build a precise venue map to easily assign and remove ticket types
Cost a fixed fee per venue
Generate and attach different types of tickets by seat, row or section
Increase the number of visitors
Support any social distancing regulation
Common Problems Venue Organizers Face
No reserved seating
No way to set up general admission and reserved seating sections
High cost per-seat vendor models
Complicated, unintuitive seating chart tools with a steep learning curve
Preference for in-house tool that supports social distancing rules
Dependant on the provider’s uptime
Our Venue Mapping Tool Can Do for You
Add reserved admission and VIP reserved seating
Build a precise venue map to easily assign and remove ticket types
Cost a fixed fee per venue
Generate and attach different types of tickets by seat, row or section
Increase the number of visitors
Support any social distancing regulation
Venue Mapping Tool That You Control
Our Venue Mapping Tool allows you to manage seating for any type of venue. With a checkerboard seating algorithm, aerial view, and advanced seat picking tool, you can give your patrons the freedom to always find the right seat.
We want to give you the freedom to customize seating for a variety of events and increase the number of visitors using reserved seating. With complete independence from third-party solutions, your connectivity and service availability will be on the highest levels. What’s more, our solution gives you more independence with data hosting, ensuring complete access to your inventory at any time.
All components are working within the same operation architecture and APIs are between primary and reserved seating systems. Your customers get a cool, flashy interface and the functionality they want, while you can focus on selling more tickets without breaking your budget. That way you will inspire repeat customers, and develop a name that event managers and patrons will enjoy using.
Social Distancing Algorithm
Our venue mapping tool offers checkerboard seating within a venue to ensure everyone's safety following COVID-19 restrictions.
The feature also allows event organizers to:
- add or remove new rows, aisles, and seats whenever necessary
- assign General Admission and reserved ticket types
- use convertible seating configurations to maximize revenue

Aerial View for Large Venue

Aerial view allows bird perspective overview for more precise mapping of small, medium, and large sports venues and arenas. It creates colored sections recognizable to support and ensure easier navigation.
This feature helps event organizers to:
- assign seat attributes, such as shape and color
- visualize the rules that affect capacity
Seat Picking Tool
Designed to be very intuitive and mobile-friendly, the picker tool allows attendees to find a spot that will work for them in just a few taps.
It allows users to:
- reserve tickets
- change ticket type
- change ticket type quantity

Ready to take our venue mapping tool for a test drive?
VMT: Picker mode

Features:
- Picker mode screen overview
- Ticket reservation
- Changing ticket type and quantity
- Releasing tickets
VMT: Edit mode
Features:
- Generate objects and designate reserved seat sections
- Adjust general admission and reserved seat sections
- Adjust table and object sections
- Add text and icons

VMT: Inventory mode

Features:
- Inventory mode screen overview
- Import and manage ticket types
- Assign and remove GA and reserved ticket types
- Change seat color
- Manage seat ranks
- Seat rank assignment
Integrating to a Service vs. Licensing Venue Mapping Tool

- Solution provider hosts your inventory
- Limited data ownership
- Per-seat vendor model
- Inventory has limited availability

- Self-hosted inventory solution
- Full control over data
- Fixed fee/cost-effective for big venues
- Complete availability of inventory
Why We Prefer the Benefits of Licensing VMT
By managing your live events better and ensuring higher occupancy rates, you can expect to see an improvement in your sales numbers. Our solution is based on the number of venues, not seats, and it's more cost-effective than other solutions currently on the market.
Third-party services currently host ticket sales for a great many events. High-volume ticket sales for someone else’s event could inadvertently slow down sales for your events. With licensed VMT, you don't need to wait for a third-party service to implement changes. You can do it yourself.
Self-hosting means you aren't opening up your inventory to a third party or inadvertently sharing information about your events or seating operations. All API connections between your primary and reserved seating systems remain confidential.
Once your server is up, the tool and your inventory will remain up. You don't have to worry about someone else's servers going down or connectivity issues. All your data is at hand.
All components for the venue mapping tool remain within the same operations architecture, disaster recovery, and DevOps management.
We can work with clients to develop new features that will help them achieve goals and provide visitors with a great pre-event experience.
FAQ
Offer More with Reserved Seating Software
Our reserved seating software can help you sell-out events, inspire repeat customers, and develop a name that event managers and patrons will enjoy using. Your customers get a cool, flashy interface and the functionality they want, while you can focus on selling more tickets without breaking your budget.
Eager to Hear More?
Contact us for a demo to see how our venue mapping tool can advance your event experience.