Blockchain in Ticketing | Softjourn, Inc.

Secure and Transparent Ticketing is Achievable In Different Ways

The ticketing industry is always seeking new and innovative ways to grow revenue and increase customer satisfaction. While blockchain technology has the potential to resolve many pressing issues currently plaguing the event industry, there are other solutions equally capable of making transparent ticketing a reality.

Digital ticketing offers a faster way to create traceable and transferable tickets. It also enhances security, ensures ticket validity and provides more control over the secondary market.

How Digital Improves Ticketing

Standardizing Ticketing Protocol

Ticketing protocol today is mainly seen as the structure of ticketing records. With a digital system, you can exchange customers’ data and track tickets beyond that of a given provider, giving you a critical ability to manage the marketplace.

Detailed Records

With digital tickets, knowledge truly is power. In providing the whole history of ticket transactions, event managers can identify ticket buyers, view all previous transactions, and see if a ticket has been resold and at what price. This reduces fraud and operational costs.

Secondary Market Regulation

Governments worldwide are scrutinizing the secondary ticket market. Digital tickets are the answer. Issuing digital tickets regulates the ticket reselling process, sets the proper price for tickets, and places limits for resale. It also helps tighten control of scalpers.

Know Your Real Customer

Digital ticketing technology gives almost instantaneous identity verification to help ensure you know who your real attendees are. Which means event organizers will know exactly who’s attending, while collecting invaluable data analytics for future marketing purposes.

Controlling Ticket Flow

With digital tickets—blockchain or otherwise—you’ll know when tickets were sold, if and to whom they were resold to, at what price, etc. You can verify and track a ticket’s origin, giving you a basis for dispute resolution and compliance.

Fraud Prevention

Historically, the secondary market consisted of street traders who bought tickets for cheap outside a venue and resold them at a higher price to last-minute ticket buyers. Today, online ticket selling platforms dominate the market.

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Is There Value in Adding Blockchain?

While blockchain is an exciting technology, it’s not a panacea for all ailments. If you are an existing ticketing provider, there are current technologies that can enable you to capture the security and transparency promised by blockchain.

If you’re just starting out, using blockchain to build a ticketing system from scratch is a great use case. Interested in exploring how to enhance an existing system, or develop something new? Let’s talk!

Are Blockchain/NFTs The Only Way to Ensure Traceable and Secure Tickets?

Blockchain in ticketing has many possibilities, but is it the only way to secure tickets?

While blockchain technology has the potential to resolve many ever-present threats plaguing the event industry, you are not stuck with just one choice. There are many current technologies that make secure, transparent ticketing achievable.

You can attain many of the aims promised by blockchain and NFTs by modernizing the legacy ticketing flow to migrate ticket identity from static QR codes to a secured, digital-only representation, such as dynamic QR codes or dynamic NFC tokens. Offering your patrons a mobile ticketing app is one way of achieving these ends.

Softjourn’s ticketing experts, Lyubomyr Nykyforuk, Emmy Gengler, and Jeffrey M. Kreuser weigh the pros and cons of blockchain to see whether it can really solve the trickiest ticketing troubles, from fake tickets and reselling to fans lacking day-of event access.

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Why Choose Softjourn?

Why clients choose to work with us:

We understand how blockchain can augment media and entertainment services.
We research blockchain technology in-house at our R&D Centers.
We continue to develop blockchain solutions in the ticketing and banking industries.
We are experts in five blockchain platforms and can help our clients understand when to use blockchain and what technologies work best for their organization.
We are proactively collaborative and keep our clients actively involved and constantly updated at every stage of a project.
We have built a reputation as a trusted partner for all of our clients.

Frequent client challenges we can help you solve:

You are not sure what is the best blockchain or other technology to use and how to get started.
You find it difficult to find a company that understands the nuances of ticketing.
Besides blockchain, you want to know if there are other new technologies to consider.
You want new technology or upgrades, but don’t have the time or expertise to do it in-house.
You just acquired another ticketing platform and cannot get it up and running.
You need to always be ahead of the curve to meet your client's “cool factor”.
You wonder if converting traditional paper or electronic tickets into smart or NFT tickets makes sense for your company.
You want to help your clients keep their staff safe as events start back up.

Some of Softjourn's Ticketing Clients

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Engagement Models

Need technical skills or expertise? A Dedicated Team can help extend resources, and can work seamlessly with your company under your guidance or ours. This model is ideal when planning long-term or larger scope projects, have several projects or a pool of tasks, or don’t have a clear vision of future project objectives.

Fixed cost pricing is best suited for projects with a strictly defined scope that won’t change. The main advantage is it allows clients to plan and set an exact budget. If the scope is undefined, we can also work with you to develop high-level specs. Once agreed upon, we send a proposal that provides a snapshot of time, costs, team structure, and deliverables.

This model usually applies for prototypes, when a client, and thus our developers, don’t have a clearly defined scope. The client pays for work completed, based on agreed upon benchmarks. So they play a greater role in the development of software solutions and carry all risks related to the scope of work. The client is assigned a team and is billed for actual time accrued.

What We Offer

Consulting

Whether upgrading an existing code or creating a new one, the most important expertise we offer is a proven approach to mitigating risk and containing costs.

Definition/Specs

Often clients don’t know what product they need, but do know the results they want. Our job is to help define the product and develop optimal solutions to get those results.

Research & Development

To compete, our clients continually need to provide new and better services. We have our own R&D Centers – started in 2008 – which uniquely positions us to do just that.

UI/UX Design

Our developers and illustrators are experts at UI and UX design. They will work with you to understand your needs in going from idea to prototype to deployment faster and at less cost.

Software Development

Software development has grown exponentially in recent decades. Softjourn is the solution to help you define and develop forward-thinking technology that gets real-world results.

Quality Assurance

Our core belief is that analyzing and testing is critical because the essential role of software is so important. In the process, our Quality Assurance team helps you create superior products.

Application Maintenance

Since day one, we’ve been providing application support and maintenance services to each customer on every project. It’s why we’re a proven, trusted partner and reliable asset.

Our Ticketing Insights

Thought-Leadership

2023 Ticketing Industry Trends: The Transformative Power of Digitalization

by Lyubomyr Nykyforuk, Head of the Solutions Architect Department

In 2023, ticketing companies will prioritize convenience for patrons with contactless tickets and modern apps. The event industry is adapting to new technologies and consumer behaviors. Keep an eye out for key trends shaping the ticketing industry this year.

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Is Web 3.0 the Future of Ticketing & Events?

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This article will cover the basics of Web 3.0, where Web 3 has appeared so far in the ticketing industry, and whether Web 3 is a technology to adopt ASAP or if it’s just a digital trend that’s been hyped up.

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Are NFTs The Only Way to Ensure Traceable and Secure Tickets? Not Quite!

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A popular idea proposed to tackle some of these problems is the use of Blockchain and NFTs. While they may have the capability to solve modern problems, are they actually the best solution?

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