"The Softjourn team worked closely with Babierge to make our baby gear rental platform more user-friendly, which is a priority to growing our user base and revenues. The site is now faster as well as more mobile-friendly. The overall improvements in the user experience and creating and paying for an order support further expansion and makes the platform more robust for our partners to operate their baby gear rental business. We found the Softjourn team to be very professional, adept, and responsive."
Babyquip: Easier Travel for Families with Babies
With 100, 000 reservation completed, BabyQuip is a go to service for traveling families. We have partnered with them to create a great traveling experience for all their users.
ABOUT THE CLIENT:
The Challenge
Babierge requested changes to the user interface to make it easier for potential Trusted Partners to register and for established partners to log in. Softjourn created an intuitive user interface that made simple for both groups to navigate the site and for established partners to track their rental transactions and payments.
The Solution
As a platform that connects entrepreneurs in baby gear rentals with users, the team at Softjourn wanted to create a high-quality Babierge interface that makes all the difference. With a mobile user-friendly website, our client could offer a payment system that their users would greatly benefit from.
The Results
Softjourn helped deliver positive results for Babierge in three key areas:
- increased customer base and annual revenue
- support for faster and more secure payments through an integrated Stripe system
- easy access
The Challenge
Anyone with children has probably, at one time or another, tripped over baby carriages, strollers, high chairs—and all the rest of the gear kids use while growing up. They’ve probably also had the urge to declutter but may have wondered if they could get more value from those expensive investments.
The founder of Babyquip(previously Babierge—baby concierge)—Kerri Coulliard had the same idea. In 2014, she launched an online service, where a network of Trusted Partners could rent their unused baby gear out to travelers and grandparents hosting their families.
Owners of the baby gear would simply sign up online, rent, deliver, and set up the ordered items. Soon, a Santa Fe, New Mexico-based Babierge took off and in just a couple of years of operation, the company saw a need to enhance its platform with additional functionality and to upgrade its technology.
Kerri Coulliard, the founder and CTO of BabyQuip
Working with Babierge, the Softjourn team developed solutions to enhance the user experience, process payments more effectively, and make the platform more mobile-friendly.
“I was excited to work on this project because of the purpose it serves-baby gear rental. While working with Babierge I enjoyed communicating with Kerri, the founder of the startup. She is a very open-minded person, capable of explaining their needs easily and clearly. From the start, she almost always accepted our suggestions and we worked as a very organized team” Tetiana Yurchenko said.
The Solution
Babierge requested changes to the user interface that would make it easier for potential Trusted Partners to register and for established partners to log in. Softjourn created an intuitive user interface that made simple for both groups to navigate the site and for established partners to track their rental transactions and payments in their online personal accounts.
The company wanted to establish a secure and fully integrated payment system that could conveniently and efficiently handle recurring payments to partners. This system, in particular, would save time and significantly improve the user experience. In addition, an easier-to-use payment system would foster the development of a Trusted Partner base, greatly benefitting the business.
In today’s online business environment, a mobile-friendly website is essential. As a platform that connects entrepreneurs in baby gear rentals with users, the Babierge interface can make the difference for partners seeking a larger audience between a good year and a great one.
The Benefits
Since the 2014 launch of the Babierge platform, the technologies on which it was built have improved greatly.
The platform was originally written in PHP 5.6 with a Cake PHP 2.4 framework. Given that, when our team started work, we devoted most of our efforts to code refactoring. We updated PHP to version 7.3 and the framework to Cake PHP 3.4. We upgraded the home page to the HTTPS protocol—fully integrated with Stripe online payment technology—to further secure the platform. These changes accelerated system performance and significantly enhanced its reliability.
Softjourn helped deliver positive results for Babierge in three key areas:
- Increased customer base and annual revenue through easier customer onboarding, partner registration and log-in options
- Supported faster and more secure payments through HTTPS-level security, an integrated Stripe payment system, and an easy-to-use recurrent payment option
- Allowed easier access from mobile devices by creating a mobile-friendly environment that is easy for customers of all ages to use.
Conclusion
With Softjoun's help, BabyQuip made decisions to improve their business and got a deeper understanding of their product. After working with us, they understand how to support their company's growth and serve their customers all around USA.
Partnership & Recognition
