Softjourn

WW&L: Moving from Analog to a New Ticket Ordering System

By moving from the analog ticket ordering process, our client got a modern, high-quality web-based solution their users can enjoy.
ABOUT THE CLIENT:
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Project:Web-based ticketing system development
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Industry:Ticketing
Date_iconClient since:
2018
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Headquarters:Fort Smith, Arizona
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Technologies:
The Challenge

WW&L used to have the ticket ordering process handled via a salesperson, an approach that sometimes took much time and increased the burden on staff. The company approached Softjourn about developing a single, web-based solution versatile enough to manage ticket ordering and fulfillment for most, if not all, of its customers.

The Solution

The new ordering solution our team developed completely eliminates the need for a manual order management process with emails or phone calls. Our client can use this system for one of their biggest venues, and continue to offer it to other companies in need of a reliable ticketing system.

The Result

The key results are: 

  • New web-based ticket ordering system
  • Simplified and quicker process of ticket orders
  • Easy access for WW&L admins and customers to a detailed order history

The Challenge

A U.S.-based Softjourn customer, WW&L—Weldon, Williams & Lick, Inc—designs and prints stock and custom tickets, parking tickets, and roll tickets. The company’s services involve warehousing ticket printing materials to an agreed-upon inventory level and shipping products to customer locations around the country as needed.

WW&L used to have the ticket ordering process handled via sales person, an approach that sometimes took much time and increased the burden on staff. The company approached Softjourn about developing a single, web-based solution versatile enough to manage ticket ordering and fulfillment for most, if not all, of its customers.

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"Great and regularly scheduled communication process, project management when it comes to communication, and flexibility to adapt and change the requirements—these are the strongest things, I was impressed how you put this together, thank you for that."

Aubrey Echols, Business System Analyst at WW&L

After a few kick-off sessions, the client realized that they wanted to focus on creating a system for one of their biggest clients, a chain of movie theaters. Softjourn's team suggested creating a boilerplate solution that WW&L would be able to use later and offer to other clients in the future. 

The Solution

Integrating the payment system Vantiv

The engagement was projected to last up to 20 days. Our primary challenge was integration with Vantiv, a U.S.-based payment system characterized by a complex certification process that requires significant documentation. To simplify the process, Vantiv recommended an integration with iframe, called Hosted Payments, in order to avoid the PCI certification they required if using Express API.

Defining customer roles

The WW&L website serves both WW&L admin users and the company’s customers. Admins can check a customer’s order history and view order details. After registering on the site, a customer can check the order history or create a new order. The order is confirmed via an email notification containing a tracking number, the number of tickets ordered, and the method of delivery. Admins also receive confirmation emails with new order details. 

The Benefits

As noted, this web-based ordering solution was designed for use by WW&L client Pacific Theaters, but the system framework is flexible enough if WW&L decides to white-label it in the future for other customers. Our skilled developers work on providing a scalable solution that completely eliminates the need for talking to customers and enables WW&L to focus on the future of their business. 

Key benefits of this project include:

  • A new web-based solution for ticket orders
  • Simplified and quicker process of ticket purchasing 
  • Easy access for WW&L admins and customers to a detailed order history
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Conclusion

You can never go wrong when wanting to digitalize your business. In the long run, a good and up-to-date ticket ordering system simplifies your business's relationship with customers. With faster response time and solutions that are easy to understand and navigate, your business will be able to grow and prosper. 

Softjourn has offered consulting and development services in the ticketing domain for almost two decades. So if you want to work with our professionals to build a new one or improve current ticketing product - contact us. 

 

Partnership & Recognition

Softjourn's IAOP 100 award
Intix Member
Microsoft Gold Partner
Xamarin Authorized Consulting Partner
Monax Parntership
Softjourn in the Inc. 5000 list

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