"We could really feel Softjourn’s experience. Not only in ticketing with being able to make solution suggestions, but also with their process of working with their clients including kick-off meetings, regular reviews to discuss improvements, upper management oversight and so on."
Eventgroove: A UX-Driven Transformation for an Enhanced User Journey in Ticketing
The client wanted to enhance the design and functionality of their ticketing platform and came to Softjourn due to expertise and reputation in the ticketing industry.
ABOUT THE CLIENT:
Project:Event ticketing and printing solutions
Industry:Event Ticketing
Client since:2013
Headquarters:USA
The Challenge
The company wanted a UI that would engage its clients’ end users and allow them to register for events and buy tickets easily. The goal was to encourage end users to share their positive purchase experience and get more people to use the platform.
The Solution
The Ticket River and Softjourn development teams worked closely together to develop the mobile ticket sales platform. A modern-looking and easy-to-navigate mobile UI helped Eventgroove engage new users across a range of Android and iOS devices.
The Result
Benefits of collaboration with Softjourn:
- Tickets sales increased by more than 10%
- Faster and more efficient application
- Growth in user base and ticket sales
The Challenge
Eventgroove (previously known as Ticket River) is a platform that allows users to create events, design tickets, and manage ticket sales. Due to Sofjourn's ticketing domain experience, the client specifically came to us with the request to make their platform more engaging and easy to use.
The company wanted a UI that would allow its clients and end users to register for events and buy tickets in a few simple steps. The goal was to encourage end users to share their positive purchase experience, recommend the platform, and ultimately use more products. Our client expected that a high-quality mobile application would allow it to sell more business to current customers, acquire new customers, and increase market share.
Lance Trebesch, Eventgroove - CEO
Softjourn's development team worked closely with Eventgroove to create a list of requirements to start working on the project. We had a holistic approach to the project to lead our client through the process.
The Solution
The client came to us with a rough product idea and a brief outline of the desired updates to their current web application. Before kicking off the development, our team needed to have all the information ready and a clear vision of how the client's platform should function. We had two designers working on this project that was focused on understanding clients' needs in order to produce design solutions that their users would enjoy. "Everyone was very easy to work with! We're very happy with the result", said the client.
First, we focused on verifying the basic assumptions and identifying possible loopholes to prepare the ground for crafting the final solution. After the initial kickoff meetings, our team asked all the right questions about the business logic of the application and customer expectations when it comes to new design. We wanted to gather all the necessary information and capture the product logic scope to develop and present the development roadmap.
The development process was very efficient as it required effective management to ensure everyone was on the same page. At Softjourn, we value open communication, so our teams regularly share information with the client by showcasing new designs and ensuring their creative solutions meet client expectations. The challenges we had to overcome during the development process were:
- Translating the client's idea into the ready-to-implement scope of work
- Designing a complex user flow that will meet the client's goals
- Creating smooth workflows for event creation, ticket design, and ticket purchasing
The Benefits
Eventgroove was very happy with the UX updates development process, as well as the design of the final product. The benefits of this project were the following:
- User-friendly, responsive mobile application that increased ticket sales by more than 10%
- Three times faster user registration
- Ticket purchasing time significantly decreased
- Users enjoy new UX and engage more in ticket and event design
- Ticket sales have increased
The Result
The Eventgroove and Softjourn development teams worked closely to create an easy-to-navigate mobile UX that helped our client attract more users across a range of different devices. "The new design is much more modern, and will help us be more competitive, as well as provide a much-improved experience for our customers", said the client.
This project showed how meaningful and strong user experience is in every stage of product development. If you want to talk to experts and improve your current solution - contact us.
Partnership & Recognition
