"Softjourn helped us to identify the technical issues involved with the Browser Extension project during the project planning phase. Their project manager Bogdan Mykhaylovych was instrumental in helping to sort out these issues. The development phase went very smoothly without requiring much interaction or oversight on our end."
ClipSync: Reviving Social TV Watching Experience through Interactive Online Platform
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ClipSync set out to revive the social tradition of watching TV and movies together and partnered with Softjoun's skilled developers to make it happen.
ABOUT THE CLIENT:
SERVICES USED:
SERVICES USED:
The Challenge
ClipSync decided to turn back this social tradition of watching TV and movies together and develop a second screen feature. They turned to Softjourn because of our domain experience and skilled developers.
The Solution
We worked on Clipsync's social media platform and integrated it with tv.com and its "Watch and Chat Rooms" options. Today, TV.com users can watch various TV shows while interacting with their friends.
The Benefits
- improved TV watching experience
- improved "Watch with Friends" feature
- no more bugs and technical issues
The Challenge
TV watching has traditionally been a social activity, bringing friends and family together to enjoy shows collectively. However, with the advent of the internet and online video streaming, this communal aspect diminished, transforming TV watching into a more individualized experience.
Recognizing this shift, ClipSync set out to revive the social tradition of watching TV and movies together, even when physically apart. Their goal was to create an interactive online platform that would emulate the shared experience of watching favorite shows with friends, fostering discussions and interactions while watching online.
Jeremy Egenberger, Vice President of Engineering at ClipSync
The Solution
Interactive Online Platform
ClipSync conceptualized an interactive online platform where users could recreate the shared TV-watching experience virtually. Users could either join existing groups watching a TV show or movie or create their private viewing groups, inviting friends to participate.
The platform facilitated real-time chatting, allowing users to discuss what they were watching and interact with the screen, reinstating the social aspect of TV viewing.
Platform Business Model
In addition to the user-centric features, ClipSync designed a platform with a business model that benefitted media firms.
The Video Platform was white-labeled for specific companies, offering them the opportunity to integrate their branding and add advertising experiences.
Advertisements were seamlessly integrated, including pre-roll advertising, enhancing revenue streams. Furthermore, the solution was customizable, tailoring experiences for specific events, such as the Bon Jovi concert in 2009, showcasing the versatility of the platform.
The Benefits
ClipSync's initiative to recreate the social TV-watching experience through an interactive online platform yielded numerous benefits:
Integrated Social Media Platform
ClipSync seamlessly integrated its social media platform with TV.com, enhancing the user experience. TV.com users were now able to watch various TV shows while engaging with their friends in real time, thus revitalizing the social aspect of TV watching.
Enhanced Online Engagement
By embedding ClipSync's interactive player into various platforms like Epix, the remote social experience was elevated. Users could enjoy shared viewing experiences, fostering a sense of togetherness even when physically apart.
Versatile Event Support
ClipSync's highly interactive player-found application in specific events, such as the Bon Jovi online viewing event. This event showcased how the platform could be tailored to suit specific occasions, amplifying engagement and interactivity.
Conclusion
ClipSync successfully addressed the changing dynamics of TV watching, leveraging innovative technology to recreate a shared, social experience in an online environment.
Their interactive platform not only met the needs of users but also provided media firms with opportunities to enhance branding and revenue through advertising.
The integration of this platform with major websites like TV.com and its adaptability for special events demonstrated its versatility and impact. ClipSync's achievement stands as a testament to their vision and technical prowess in revitalizing the communal joy of watching TV shows and movies with friends.
Partnership & Recognition
