8 minutes

The Need

E-commerce nowadays is a battlefield. There is no wonder that current statistics shows that about 40 percent of worldwide Internet users have bought products or services online. As a result e-commerce web sites want customers’ attention and try to please them with pricing, customer service, quality etc. But the first step in e-commerce is the well-designed UI and thoughtful UX, otherwise, you won’t keep the lead long enough to take an action. Especially when the niche is unexplored. 

Our new customer, DentalEX, Canadian dentists` start-up, turned to Softjourn with the idea to create an e-commerce website offering educational dental courses, where dental practitioners could find and select all available courses online. There wasn`t such online solution for Canadian dentists before and they had to spend much time searching for courses of their interest.

The Solution

Shift of the web-platform

DentalEX and Softjourn`s team agreed on the website to be built on Magento open-source management system, as it is a flexible, cost-efficient solution with a higher grade of quality for the product. We built the web-site to be viewable and functional from any browsers and on any devices.

Friendly filter feature

Now DentalEX customers have no need to scroll many pages in order to find a dental course of their interest. The special built-in filter allows to sort courses in different categories, taking into account specialized area, course format, price, duration and even geographical location of the course to be held.

Synchronization with e-payment

The website is synchronized with Canadian e-payment system, Monaris, for payment transactions processing, so DentalEX customers only need to log in, choose an appropriate course and pay for it just in a matter of seconds. 

The Benefits

  • Courses browsing time is cut
  • Highly accurate filter is built
  • Responsive and sales-oriented e-commerce web-site on the free Magento platform
About Project
Main Product Service

Web Resource for Browsing Courses Online

Company Delivery Model


Softjourn Service Provided


Software Development Project

Custom Magento Web Development

Client Since


  • PHP
  • JS
  • JQuery
  • PrototypeJS
  • MySQL
  • Jenkins
  • Magento