"It was a great team, communication was excellent, the frequency of communication was good as well as how fast the team responded to my questions and changes!"
Pana Television: Video Streaming Done Better Thanks to an Experienced Development Team
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Pana Television needed a new website and partnered with Softjourn to ensure their fans could enjoy the best video service.
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SERVICES USED:
The Challenge
Online video makes up one-third of consumer Internet traffic today, with a further half of traffic coming from file sharing.
In the post-COVID times, online video platforms are growing more than ten times, and with a two to three times growth forecast in file sharing, the video will comprise 90%+ consumer traffic.
Daniel Ogbonna, Founder at Pana Television
A company specializing in the online video market is Pana Television which targets African viewers all over the world. They were looking for a technology partner to support their efforts of building a better service for all of their viewers.
Softjourn assisted Pana Television in the development of an Internet-based ad-supported video platform for storing and streaming more than 1,000 videos.
The Solution
Platform selection
Our team researched various online video platforms including Brightcove and Ooyala. Eventually, we’ve chose Brightcove, as its API allowed more functionality and flexibility. Such characteristics were exactly what was needed for modern users.
Social sharing as a key focus
Softjourn developed both front-end and back-end parts of the PanaTV website, making sure the website was optimized for social sharing. Users can log in using their Facebook and Twitter accounts. Registered users can invite their Facebook friends and Gmail contacts to join the website and watch their favorite videos on PanaTV.
The Benefits
- Fast and easy-to-navigate video website with all the needed functionality for streaming videos and necessary social media integration.
- Internal analytics implementation
- 21k Facebook likes generated due to the user-friendly functionality
- User experience was improved because of new features added.
Conclusion
Today, Pana's platform prioritizes speed and user-friendliness. The website is easy to navigate and has a sleek new design with an intuitive layout thanks to the efforts of our designers and experts at Softjourn.
To enhance user satisfaction for our client we have suggested and introduced a variety of new features that have influenced user experience and made the platform even easier to use.
If you have a platform that needs to updated or an advice from industry experts - reach out!
Partnership & Recognition
