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SnappyTV: New Functionality Brings More Users
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How Softjourn helped SnappyTV by developing a second screen feature for their entertainment platform.
ABOUT THE CLIENT:
Project:Adding New Feature to TV Platform
Industry:Media & Entertainment
Client since:2008
Technologies:
The Challenge
Our client, a technology trendsetter, SnappyTV, developed an easy-to-use, powerful platform that makes live streams and TV broadcasts social, mobile and viral.
The Solution
There were already iPhone and Android solutions for this particular TV show. But in order to increase downloads and get growth in needed activities we decided to build Android app from scratch.
The Result
The number of downloads increased after new features were implemented and the client saw revenue growth directly form the use of the app.
The Challenge
SnappyTV (Acquired by Twitter) is a cloud-based social video publishing and distribution platform that allows content owners to edit and share rich media content across web, mobile, and social in real time.
SnappyTV is changing how media companies create digital content, making it seamless and inexpensive to provide content to a digital audience.
The SnappyTV platform allows content owners to quickly and easily create video clips, highlight reels, full digital segments, GIFs, photos, and memes from over-the-air broadcasts in real-time and publish instantly to social media, the web and mobile.
Dan Halabe, Sr. Software Engineer at SnappyTV
With the digital age, the television industry has transformed rapidly, offering more interactive experiences with a second screen.
Research from Google has shown that 77% of people watch TV with another device in hand. Just check how busy Twitter and Facebook feeds are during prime-time shows or important games!
Our client, a technology trendsetter, SnappyTV, developed an easy-to-use, powerful platform that makes live streams and TV broadcasts social, mobile, and viral!
One of their customers, a major international media company, decided to enhance the mobile experience for viewers of a popular TV show, by offering the exciting social interaction options that the SnappyTV platform has to offer.
The Solution
Tough decision
There were already iPhone and Android solutions for this particular TV show. But in order to increase downloads and get growth in needed activities we decided to build an Android app from scratch. It was the only way to get the most out of SnappyTV’s platform.
Users engagement model
Our idea was to offer viewers second-screen functionality on their Android devices and allow them to caption moments from the show, add comments to these pics, and share them on social networks like Twitter and Facebook. Fans can also follow specific hashtags and be involved in further conversations on social networks.
The Benefits
Our client soon saw an increasing number of application downloads and noticed that a lot of users started using the second screen implementation.
SnappyTV has played an integral role in the landscape of real-time video clipping services over the past nine years, enabling publishing partners to swiftly create and share compelling video clips from broadcasts.
The seamless integration of its core functionalities into Twitter's Media Studio marks a significant milestone in its journey. The transition underscores Twitter's commitment to enhancing its offerings for publishers and content creators, empowering them with accessible and efficient video-editing tools like LiveCut.
The inclusion of SnappyTV's features within Media Studio not only streamlines the workflow for existing SnappyTV users but also extends these capabilities to a broader audience. With easy access via partner handle credentials and support from partner managers, Media Studio ensures a smooth transition for users while offering enhanced functionalities for content creation and distribution.
Conclusion
As our clients embark on new development chapters, we extend our gratitude to them as we have been a part of an exciting project with SnappyTV, and our teams have contributed to making SnappyTV a phenomenal product that was later recognized by Twitter.
Here at Softjourn, we look forward to continuing to innovate and empower clients in racing their goals. If you have an ongoing project that requires the support and dedication of a team of experts - contact us.
Partnership & Recognition
