"Results are fantastic. On either iPhones or Android phones, the app is easy to use and really attractive. We’re increasing our activity in the consumer market, and these great-looking, great-functioning apps will help us expand our reach."
iCARD: Enriching Functionalities for a Major Reseller of Gift Cards
How we supported our client by developing new functionalities for their platform.
ABOUT THE CLIENT:
SERVICES USED:
SERVICES USED:
The Challenge
Softjourn had worked with iCARD in 2015 to develop an iPhone-based gift app, and two years later—after a successful launch—the company asked us to update it with a new design.
The Solution
Softjourn created an attractive new interface for both the iPhone and Android apps. Next, we built screens that allowed users to create customized gift cards easily and to allow recipients to redeem cards directly from their phones.
The Benefits
iCARD was very pleased with both the updated iPhone app and the new Android app. Users can now customize smartphone gift cards with attractive designs as well as personalized greetings and uploaded photos.
The Challenge
iCARD is a leading reseller of hundreds of gift cards from brands such as iTunes, Macy’s, Starbucks, Regal Cinema and Visa. Though plastic cards are still in widespread use, mobile devices have entered the picture, making gift-giving easier and more streamlined than ever.
People love gift cards and with the industry expected to grow to $160 billion by the year 2022, they are only going to become more popular.
According to a new report published by Allied Market Research, the global gift card market is projected to reach $3 billion by 2023, growing at a CAGR of 24.0%.
Softjourn had worked with iCARD in 2015 to develop an iPhone-based gift app, and two years later—after a successful launch—the company asked us to update it with a new design and new features and also to create an Android app with the same functionality.
Executive at iCARD
The Solution
As with our earlier project for iCARD, the Softjourn team planned to use Xamarin, a robust cross-development platform that it estimated would reduce development time by some 20 percent for the Android app.
Softjourn created an attractive new interface for both the iPhone and Android apps. Next, we built screens that allowed users to easily create customized gift cards and to allow recipients to redeem cards directly from their phones.
The Benefits
iCARD was very pleased with both the updated iPhone app and the new Android app. Users can now customize smartphone gift cards with attractive designs as well as personalized greetings and uploaded photos.
In addition, they can set automated reminders for special gift-giving occasions, such as Mother’s Day, birthdays, and graduations.
Conclusion
Our client was very satisfied with the outcomes of the project. As they want to focus on expanding to new markets, new and attractive-looking applications will help in expanding their user base.
If you have an application that needs a refreshed user experience and design - reach out!
Partnership & Recognition
