Magic Software: The Extra Step We Took to Ensure Exceptional UI/UX Design

We were able to help our client achieve a stellar app design by deeply understanding their system.

Project:UI/UX Design

Industry:Finance

Client since:

2021

Headquarters:USA

Technologies:

Adobe Illustrator,

Figma

Consulting Digital Product Design

Check All Services

Consulting Digital Product Design

Check All Services

CHALLENGE:

The client came to us looking for a high-quality desktop and mobile application design. They needed to create a unified design for multiple applications to provide end users with a comfortable and polished UI/UX.

SOLUTION:

Our skilled design team understood our client's needs and transformed them into actionable steps. They pointed out certain issues and suggested several solutions so the client would have a complete product to offer to their users.

RESULT:

The project was very successful as the client now has:

Improved application design
Enhanced user experience
New application background and icons

The Need

While it may be convenient to have access to a team of designers familiar with your project and always at the ready, due to limited resources, many companies cannot afford to hire in-house designers.

Our client sought to hire a short-term and experienced design team who would be able to quickly understand their project requirements and need little onboarding during the project.

Magic Software approached Softjourn a few years ago after hearing positive reviews about us from our past clients in the financial industry.

During our collaboration with Magic Software on several other projects, our client was always really pleased with Softjourn's work ethic and grew to admire our strong design team. Since they were were happy with our team's deep experience and high-quality designs, our client decided to collaborate with us to design their new app.

Overall, it was a really positive experience with good communication. Even when I was unavailable, the design team created a video for us that walked us through everything they worked on, which was great.

Yehuda Am-Baruch, Chief Software Architect of Magic Software

Our client's application serves as a digital platform for legal reporting in the banking and finance sectors. In the past, the client's users were utilizing multiple apps for each reporting process, but the client knew that offering an app with combined reporting types would greatly convenience their users.

They envisioned an app that would be navigable by users who are creating a variety of reports, so this necessitated that the design be simple and straightforward, while including up-to-date modern functionality.

While the client's in-house team was working on the app itself, our designers were tasked to work on creating a high-quality UI/UX design for the new desktop and mobile applications. Our team consisted of an experienced design lead and PM, and we kicked off this project by having sessions with the client to understand their needs.

The Solution

We started the project by learning more about the client's business, analyzing the current app design, and assessing the client's proposal to find the best solution that would tie in intuitive design with all the necessary functionalities.

Our collaboration was based on a high level of transparency so the client would always be aware of the progress we were making. This included having consistent communication throughout the project to ensure that what we were working on matched the clients.

We worked on the design and UX based on their feedback to make sure that everything worked correctly from the client side and that their users will find the app responsive and easy to use.

Our team used Figma for developing designs and sharing them with the client in real-time, as this allowed the client to comment on and be an active part of all product-related decisions. During this process, we covered all aspects of the design under the scope of the project, including:

Organizing working sessions to get acquainted with the application.
Developing a new design for web and mobile applications supported on different devices.
Providing the client with a design in Figma, Toolkit, icons, and background images.
Creating a video with a detailed explanation of the design process and outcomes.

The Benefits

Due to our team's detailed approach to every project, the final design was created at the highest standard. The client received high-resolution images and wireframes to ensure the app was easy to navigate and create various reports.

Additionally, our design team lead even proposed several opportunities to improve upon what the client had envisioned, and these suggestions were enthusiastically accepted by the client.

We also created an extra video that included all of the necessary information about the project deliverables. The client was very happy with the way our designers ensured that even the team members who were unable to participate in the meeting could have access to information regarding this design project.

For clients that don't have in-house designers and are in need of high-quality design solutions, working with an outsourced design team is beneficial in many ways:

Quick expansion of the capacity of your team.
Leverage a design team's experience for your project.
Decrease the downtime for the whole project.
Get a fresh perspective from domain experts.
No need to hire a full-time design team for short projects.

Our client didn't have in-house designers, and they wanted to work with someone that understood finance and their product. Since they had collaborated with Softjourn in the past, the trusted us to bring our signature high-quality work and deep industry expertise.

Ultimately, working with Softjourn saved our client valuable time and resources that could be better allocated to app development. The client received all of the requested designs, mockups, a clickable demo, and a detailed video explaining all the designs and user flows.

Conclusion

Softjourn's design team has a deep knowledge of the industry's best practices to provide clients with brilliant UI/UX solutions. Whether we are designing a website or an app, our ultimate goal is to make its layout clearly navigable and extremely user-friendly.

During this project and all the projects we work on, Softjourn's design team is devoted to providing our clients with well-planned UX/UI as well as consistent and flexible communication to keep all clients and other teams in the loop. Your design is the first thing your customers experience - a great design ensures that your app will retain and attract users. That's where our team can help.