Softjourn

Event Espresso: Giving Your Event App a New Life!

Making the decision to rewrite an entire application is not easy, but by partnering with Softjourn, our client knew their project was in safe hands.
The Challenge

Our new client, Event Espresso, a US-based event registration and management company, turned to Softjourn with the idea of rewriting their iOS and Android ticketing apps from scratch.

The Solution

The right solution for the application rewrite had to be discussed as we proposed two solutions. Our client decided to move forward with a complete rewrite and a change of design and UX.

The Result

After the rewrite, our client was able to offer a new platform with an updated design and new options. Their ticketing platform was more scalable, efficient and user-friendly. 

The Challenge

For venue owners or event organizers, fast and efficient applications are the key to having a successful business. 

Even though patrons have never used this app before, with a friendly interface, clear navigation, and fast loading time, the app should allow quick ticket scanning and frictionless access to the event. EventEspresso came to us with an idea to improve their current application to become more competitive.

They recognized that users had a hard time using their event app on their latest Android and iOS devices and wanted a reliable software development partner to help them improve their product. 

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"I liked the fact that you had experience with other event mobile apps as well as daily/weekly progress reports. I think everything went pretty well. It was great to be able to work and communicate with the developers directly."

Seth Shoultes Co-Founder at Event Espresso

Event Espresso already had iOS and Android apps based on their API 3.0, with the main functions:

  • to check in ticket buyers;
  • to validate buyers’ tickets.

The attendee would receive an e-ticket automatically and then have the QR or barcode scanned at the door by the event manager. The problem was that those apps didn’t work so well with newer versions of iOS and Android and didn’t offer event organizers the best experience that customers expected. 

The Solution

 Together with Softjourn, Event Espresso considered two possible ways of improving their app:

  • to update the existing apps and integrate them with the new API 4.0 or
  • to rewrite those apps from scratch, changing the design and paying more attention to UX as well as share of usage across different mobile platforms and versions.

After much discussion and suggestions from Softjourn’s team, the decision was made to proceed with the second option: rewriting both mobile apps from scratch.

Softjourn started with the design and implementation part while the API was still being developed, so we worked collaboratively with Event Espresso’s in-house team and helped them with API testing and the validation of final endpoints in order to speed up the process and meet the planned deadline.

As a result, we were able to shorten the development communication cycle to as little as 12 hours. As a part of the project, Softjourn also provided design services and consultation on what UX features would work best based on Espresso’s needs. Through daily reports and weekly meetings, we brainstormed what additional features might be added and then extended the basic functions of the existing system.

The Benefits

After the rewrite, here's what are the benefits our client could experience: 

  • Redesigned architecture
  • Improved application design
  • New features
  • Increased productivity and efficiency
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Conclusion

In some cases application rewrite is the only way to ensure the performance of an application. We helped EventEspresso to move most of the basic features from older versions, but after changing the UX and design, we suggested adding new features like:

  • Filtering and searching an event series (e.g. the same event is happening at different venues or times).
  • Manual check-in (when the user didn’t pay online but does so at the gate).
  • Ticket package option (faster check-in at the door for groups).

Our client was very happy with all the changes and reported an increase in user satisfaction after the update. If you have an application and are not sure whether it's time to do a rewrite - Softjourn can help. 

Partnership & Recognition

Softjourn's IAOP 100 award
Intix Member
Microsoft Gold Partner
Xamarin Authorized Consulting Partner
Monax Parntership
Softjourn in the Inc. 5000 list

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