Softjourn Thought Leaders

Every day, people pass by event venues, often noticing posters for past events they would have enjoyed but missed. Why depend on physical advertisements, when you can capture a potential customer's attention through a device they frequently use - their smartphone. This is where the power of geofe...

Presentations are a great way to educate others about a new idea, or persuade an audience that your opinion is the right one. They are effective tools for communicating with large groups of people; it's one thing to communicate your thoughts on a new project to your coworker, and quite another wh...

This is a weird time; normally, summer means getting outside, attending concerts, and flocking to theme parks. But roads and town centers are quiet due to quarantine as consumers protect themselves from the current threat of COVID-19.

Business and personal lives are shifting online. That doesn't mean you have to wait to start developing your new product or service—virtual software development is very possible, because we've been doing it for almost two decades!

Banks will be the biggest beneficiaries of digital IDs because of lower overhead, new revenue opportunities, more secure and more accurate authentication, better customer experience. Check out the following infographic on the benefits of digital identity in banking.

With the continuing rise of users relying on their mobile phones for so much more than just making a phone call, it is prudent for companies to bring their products and services to their buyers. And with geolocation technology, companies can do just that.

Mobile phones give us the ability to talk to anyone, anywhere. This technology is also a two-sided blade because there is an assumption that everyone is available twenty-four hours a day, seven days a week. For businesses that want to keep a competitive advantage, this means being accessible in w...

Have you wondered just how big "big data" really is? Big data is a term for the more than 2,000,000,000,000,000,000 bytes of data created each day. That's almost the same number of meters as there are in 1,000 light-years!

Big data refers to large data sets of structured (e.g., numeric value) and unstructured data e.g., emails, videos and texts from multiple sources and in multiple formats. Factors associated with big data are: volume (amount of data), velocity (speed of information) and variety (kind of data avail...

Point of Sale Integration with an E-Commerce Storefront becomes crucial for many businesses operating on and off-line. There are not many available solutions that respond to this need. We know one of them!.