Trusted by Event Industry Leaders and Startups
Our Sports Technology Expertise
You need every component of a modern sports technology stack working together seamlessly. Our development expertise spans the complete fan journey – from initial ticket purchase through in-venue experiences to post-game engagement – ensuring integration across all touchpoints. Whether you need a single specialized solution or a comprehensive platform, our proven capabilities deliver the performance and scalability that sports organizations demand.
Sports Industry Challenges:
Fragmented experiences across ticketing, membership, and media create friction at every fan touchpoint.
Low retention after game day leads to declining season ticket renewals and reduced long-term revenue.
Legacy systems and siloed data prevent real-time decision making and personalized fan experiences at scale.
Rising costs of acquisition with unclear ROI make it difficult to justify marketing investments or optimize campaigns.
Poor in-venue experiences with long lines, confusing navigation, and unreliable WiFi hurt brand perception.
Limited monetization of digital content leaves valuable highlights and exclusive interviews generating minimal revenue.
Inconsistent performance during peak traffic damages fan trust and misses critical engagement opportunities.
Lack of actionable fan insights prevents teams from translating data into meaningful segments and revenue-driving strategies.
What We Deliver:
Unified mobile and web apps that connect ticketing, identity, and wallets with seamless data flow across all touchpoints.
Real-time engagement during live events and always-on fan journeys that maintain connection 365 days a year.
Data pipelines and dashboards that tie usage to revenue KPIs, enabling data-driven decisions and clear ROI measurement.
Modular architecture that plays nicely with your existing tools through API-first design and flexible integrations.
Scalable infrastructure for peak performance with cloud-native architecture and auto-scaling capabilities.
Comprehensive in-venue solutions, including mobile ordering, wayfinding, and service requests that increase spending.
Rights-compliant content management with automated highlights and secure distribution that turns assets into revenue streams.
AI-powered personalization engines that analyze fan behavior to deliver individualized experiences and increase lifetime value.
Sports Industry Challenges:
Fragmented experiences across ticketing, membership, and media create friction at every fan touchpoint.
Low retention after game day leads to declining season ticket renewals and reduced long-term revenue.
Legacy systems and siloed data prevent real-time decision making and personalized fan experiences at scale.
Rising costs of acquisition with unclear ROI make it difficult to justify marketing investments or optimize campaigns.
Poor in-venue experiences with long lines, confusing navigation, and unreliable WiFi hurt brand perception.
Limited monetization of digital content leaves valuable highlights and exclusive interviews generating minimal revenue.
Inconsistent performance during peak traffic damages fan trust and misses critical engagement opportunities.
Lack of actionable fan insights prevents teams from translating data into meaningful segments and revenue-driving strategies.
What We Deliver:
Unified mobile and web apps that connect ticketing, identity, and wallets with seamless data flow across all touchpoints.
Real-time engagement during live events and always-on fan journeys that maintain connection 365 days a year.
Data pipelines and dashboards that tie usage to revenue KPIs, enabling data-driven decisions and clear ROI measurement.
Modular architecture that plays nicely with your existing tools through API-first design and flexible integrations.
Scalable infrastructure for peak performance with cloud-native architecture and auto-scaling capabilities.
Comprehensive in-venue solutions, including mobile ordering, wayfinding, and service requests that increase spending.
Rights-compliant content management with automated highlights and secure distribution that turns assets into revenue streams.
AI-powered personalization engines that analyze fan behavior to deliver individualized experiences and increase lifetime value.
Sports apps made easy – work with experienced developers!
Who We Help
Leagues & Clubs
Venues & Organizers
Media & Streaming
Sports Tech & Startups
Our Sports and Ticketing Case Studies
Datahove: Connecting Sports Events and Their Fans
Softjourn enhanced a Norwegian sports festival app with comprehensive offline functionality, push notifications, and improved user experience features. The updated application allows fans to access full festival schedules, maps, and social sharing capabilities even without internet connectivity. This cross-platform solution significantly improved attendee engagement and provided organizers with better communication tools for managing large-scale sporting events.
Looking for a reliable sports app development company?
Our Sports App Base Products
Our Venue Mapping Tool (VMT) is a comprehensive, white-label solution that enables sports venues and event organizers to create interactive seating maps with complete control over their inventory.
Unlike per-seat vendor models, VMT provides source code ownership, allowing organizations to customize seating arrangements, manage general admission and VIP sections, and handle ticket assignments without ongoing fees or third-party dependencies. The tool features three distinct modes – picker for fan seat selection, edit for creating venue layouts, and inventory for managing ticket types and pricing – all designed with an intuitive interface that requires no steep learning curve.
With VMT, venues can maximize revenue by offering reserved seating options while maintaining full data ownership and complete availability of their seating inventory at all times.
Want to know more about our sports app-based products?
Engagement Models
What Services We Offer
Whether upgrading existing sports technology or creating new fan experiences, the most important expertise we offer is a proven approach to mitigating risk and containing costs. Discover more about Softjourn's expert Consulting Services.
Often sports organizations don't know what digital solution they need, but do know the fan engagement results they want. Our job is to help define the product and develop optimal solutions to achieve those goals. Learn more about Softjourn's Discovery Phase Services.
To remain competitive, sports organizations must continually provide innovative fan experiences. We have our own R&D Centers – started in 2008 – which uniquely positions us to develop cutting-edge sports technology. Read more about Softjourn's Research and Development Services.
Our developers and designers are experts at creating intuitive sports app experiences. They will work with you to understand your needs in going from concept to MVP to full deployment faster and at reduced cost. Explore further into Softjourn's Digital Product Design Services.
Sports technology has evolved rapidly in recent years. Softjourn is the solution to help you define and develop forward-thinking applications that deliver real fan engagement and operational results. Get to know more about Softjourn's Software Engineering Services.
Our core belief is that thorough testing is critical because sports apps must perform flawlessly during high-traffic events. In the process, our Quality Assurance team helps you create superior products that fans can rely on. Explore further into Softjourn's QA services.
Since day one, we've been providing ongoing support and maintenance services for every sports app project. It's why we're a proven, trusted partner for sports organizations worldwide. Get to know more about Softjourn's Application Support and Maintenance Services.
Our technology stack at Softjourn is designed to empower us to deliver world-class sports applications to our clients. With a strong focus on innovation and scalability, we continually adapt our expertise to meet evolving sports technology demands. Discover the Technologies and Frameworks we utilize, and learn how we can bring your ideas to life.
Technology Expertise
At Softjourn, technology is never one-size-fits-all. We bring deep expertise across mobile, web, and cloud platforms to help you choose the right stack for your sports app. Our teams work with leading frameworks such as React Native, Flutter, and Swift/Kotlin for mobile; React, Angular, and Vue for web; and cloud-native solutions on AWS, Azure, and GCP. Whether it’s integrating real-time data feeds, enabling secure payments, or building scalable APIs, we match the tech to your business goals and fan engagement needs.
We build modular, API-first architectures designed for peak traffic on game day, with observability and security baked in. This gives you not only a robust foundation but also the flexibility to evolve your app as new technologies and fan expectations emerge.
Client Testimonials
Tacit Corporation selected Softjourn for their custom event ticketing solutions due to their technical expertise and direct approach. Brenda Crainic, CTO of Tacit, highlighted, "Our Softjourn team developed and helped us certify most of our integrations with over 60 third-party systems, such as Point of Sale, payment gateways, loyalty and gift cards, players cards, student cards, lockers and most recently, autonomous stores.
Our team’s dedication to understanding Tacit's needs has been instrumental in enhancing their platform’s capabilities, ensuring robust solutions. This ongoing collaboration underscores our commitment to delivering high-quality, innovative services that support our clients' visions." - Brenda Crainic, CTO and Co-Founder of Tacit
Sports and Event Industry Insights
2025 Ticketing Industry Trends: Technology to Improve Pricing, Engagement, and Security
The Evolution and Significance of In-Seat and Contactless Ordering in Event Venues
Fan Engagement in Sports, Entertainment, and Beyond
Revolutionizing Event Management with RFID Ticketing: The Future of Secure and Efficient Access Control
Preventing Ticketing Fraud in 2025
FAQs:
We follow a structured development process: discovery, product definition, UI/UX design, development, testing, and deployment. You'll receive regular demos and feedback sessions throughout our typical 2-6 month timeline. Our agile approach allows for iterative improvements based on your feedback and changing requirements.
Sports applications handle sensitive fan data and payment information, requiring robust security measures. We implement industry-standard encryption, secure authentication (including SSO and multi-factor), and PCI compliance for payments. Every application undergoes security audits, penetration testing, and code reviews before deployment.
Yes, we regularly integrate with live scoring APIs, sports statistics providers, social media platforms, payment gateways, and streaming services. Our team handles complex integrations with major sports data providers while ensuring real-time synchronization. We also connect with existing team management systems and CRM platforms without disrupting current workflows.
Our technology stack includes React Native and native development for mobile apps, React and Node.js for web platforms, and AWS/Microsoft Azure for cloud infrastructure. For real-time features, we use WebSocket connections, push notifications, and streaming protocols optimized for sports content. We also work with venue mapping tools, RFID/NFC systems, and IoT sensors. If the technology you are working with or want to work with isn’t mentioned, there’s a great chance we can still help you.
Our applications automate ticket sales and seat selection, access control and entry management, concession ordering, fan check-in and loyalty programs, and staff communication systems. We also handle inventory management, attendance tracking, payment processing, and system integrations. This reduces manual work, minimizes errors, and improves fan experiences.
Sports applications must handle sudden traffic spikes during games and major events. We design cloud-native architectures with auto-scaling infrastructure that adapts from regular season games to championship events with millions of concurrent users. Our solutions include load balancing, database optimization, and microservices that scale independently based on demand.
We've built fan engagement apps, venue management platforms for stadiums, access control systems for large events, mobile ordering for in-seat service, and ticketing platforms with reserved seating. Our portfolio includes sports festival apps, streaming integration, venue mapping tools, and analytics dashboards tailored to professional leagues, college athletics, and community sports.
Upon request, our ongoing support can include 24/7 event monitoring, security updates, performance optimization, and feature enhancements based on user feedback. We handle database maintenance, server management, API monitoring, and integration updates as services evolve. This includes staff training, documentation updates, and emergency support during high-traffic events.
Real-time synchronization is critical when thousands of users access scores, make purchases, or enter venues simultaneously. We use WebSocket connections, message queuing systems, and event-driven architectures to ensure data consistency. Our solutions include conflict resolution algorithms and offline capabilities that automatically sync when connectivity returns.
Sports applications face unique challenges: massive traffic spikes during games, integration with specialized venue hardware, complex ticketing systems, and real-time content delivery that fans expect instantly. Sports apps also require understanding fan behavior, seasonal patterns, and the emotional connection users have with teams. Our sports domain expertise ensures we build applications that truly serve the sports community.
Venue connectivity challenges are common in large stadiums and outdoor events. We design offline-first architectures that cache essential data locally and implement progressive loading that prioritizes critical information. Core functionality works without internet connection, with intelligent sync mechanisms that update data when connectivity improves.
We modernize legacy sports software through comprehensive code audits, system architecture reviews, and phased migration strategies that minimize operational disruption. Our approach includes API development to bridge systems, database modernization, mobile app development, and cloud migration. Modernization enhances rather than replaces working systems while maintaining data integrity.
Sports app UX design requires understanding the emotional intensity and time-sensitive nature of sports consumption. We design interfaces that work under pressure: large touch targets for crowded venues, high contrast for various lighting conditions, and intuitive navigation for all skill levels. Our process includes sports-specific user personas, accessibility considerations, and on-demand testing in real venue conditions.
Softjourn helped us manage our growth. We were growing 30% year over year. Softjourn had a key area of expertise to provide us tactical help.
VP of Product at SecuTix
