Clear Roadmap
Trusted by product and engineering teams worldwide:
Analysis That Sets Development up for Success
Most development projects don't fail because of bad code. They fail because teams build the wrong thing, or the right thing the wrong way. Business analysis closes that gap. We help you articulate requirements, map user journeys, evaluate technical options, and document everything clearly - so your development team has exactly what they need to execute with confidence.
What You'll Walk Away With
Software Requirements Spec (SRS)
User Journey Maps
Architecture Definition
Wireframes & Mockups
Time & Cost Estimates
Technology Recommendations
Process Flow Diagrams
Feature Prioritization
Why BA?
Reduce Development Risk
Ambiguous requirements lead to rework, scope creep, and blown budgets. Thorough analysis surfaces assumptions, identifies gaps, and resolves conflicts before they become expensive problems in development.
Align Stakeholders Early
Different people have different visions for what "done" looks like. Our analysts facilitate conversations that get everyone on the same page - documented and agreed upon - before development begins.
Make Informed Technology Decisions
Build vs. buy? Which frameworks? Cloud architecture options? We evaluate your specific needs against available solutions and provide recommendations grounded in your business context, not generic best practices.
Accurate Estimates You Can Trust
Estimates based on vague requirements are just guesses. Detailed analysis produces scope clarity that allows development teams to provide realistic timelines and budgets you can actually plan around.
Documentation That Outlasts the Project
Requirements change. People leave. Our deliverables create institutional knowledge that helps your team onboard new members, maintain systems, and make future decisions with full context.
Investor-Ready Artifacts
Raising funds? Detailed specifications, architecture diagrams, and clickable prototypes give investors confidence that you've thought through the technical execution - not just the business opportunity.
Ready to define your project with precision?
Business Analysis Services
Whether you're starting from scratch, modernizing legacy systems, or expanding into new markets, our analysts bring structure to complexity. We work as an extension of your team, combining deep technical knowledge with domain expertise in fintech, ticketing, and media to deliver analysis that actually moves projects forward.
How We Approach Business Analysis
Every engagement starts with understanding - not assumptions. Our analysts immerse themselves in your business context, technical landscape, and strategic goals before making any recommendations. We ask hard questions early so you don't face hard problems later. The process is collaborative: we work with your stakeholders, not around them, ensuring the final deliverables reflect reality and have organizational buy-in.
Have a system that needs analysis? Let's assess it together.
What You'll Receive
A comprehensive document covering all user workflows, use cases, functional requirements, and acceptance criteria. Includes wireframes for key screens and flows. This becomes your single source of truth for what the software should do - and the benchmark against which you'll evaluate the final product.
Detailed technical blueprint including system architecture diagrams, technology stack recommendations, infrastructure setup, integration points, and data flow documentation. Provides your development team with the structural foundation they need to build correctly from day one.
Visual documentation of how different user types interact with your system. Captures entry points, decision trees, error states, and success paths. Helps identify UX gaps and ensures development prioritizes the flows that matter most to your users.
Realistic projections based on a defined scope, not wishful thinking. Includes effort breakdowns by feature area, recommended team composition, and phased delivery options. Gives you the numbers you need for budgeting, fundraising, or internal approval.
Honest evaluation of technical risks, integration challenges, and potential roadblocks. We identify what could go wrong and recommend mitigation strategies, so that you can make informed go/no-go decisions.
Business Analysis in Action
TICKETING
IMS: 3-Month Product Definition for Complete System Rewrite
IMS needed to modernize a legacy ticket and cash management system. Before writing any code, our analysts spent three months capturing all existing functionality, reviewing documentation, and working with stakeholders to understand business requirements. This definition phase ensured the development team fully understood the platform's nuances before rebuilding.
Technologies:
.NET SQLite WPF
Domain Expertise That Matters
Generic analysts learn about your industry on your dime. Our team already speaks your language. We've documented payment flows, mapped ticketing user journeys, and architected streaming platforms. When we ask questions, they're relevant questions - informed by hundreds of projects across these verticals. This expertise translates directly into better requirements, more realistic estimates, and fewer surprises.
Fintech
Payment processing, expense management, prepaid programs, banking software - we understand the compliance requirements, integration patterns, and security considerations that define financial technology.
Cards & payments
Expense management
Prepaid card programs
Banking software
Mobile wallets
Money transfer systems
Payment processing
Event Ticketing
Box office systems, access control, venue management, fan engagement - we've analyzed and documented ticketing platforms for venues of every size across multiple continents.
Box office systems
Access control apps
Venue management
Season tickets
Reserved seating
Fan engagement platforms
Media & Entertainment
Streaming platforms, content delivery, digital distribution - we bring technical understanding of the infrastructure and user experience demands unique to media applications.
Video streaming
Content delivery
Digital distribution
Social video
Media asset management
How to Work With Us
Common Questions
Skipping analysis may feel faster, but it rarely ends up saving you time in the long run. Vague requirements lead to assumptions. Assumptions lead to rework. And rework burns budget and timeline.
Projects that invest in upfront analysis typically see 20-30% fewer change requests during development. More importantly, they build what stakeholders actually need, not what developers interpreted from incomplete information.
The analysis phase costs a fraction of development. The re-work it will prevent costs significantly more.
This is a fair concern - and the answer depends on who you work with.
Generic analysts learn your industry on your budget. We've spent 20+ years specializing in fintech, ticketing, and media. Our analysts already understand payment flows, venue operations, streaming architecture, and the regulations that govern these industries.
We're not starting from zero. We're applying deep domain knowledge to your specific situation. That's why our discovery phases move quickly and produce deliverables that reflect how your market actually works.
The Discovery Phase is one type of business analysis engagement - focused on new products or concepts that need definition before development.
Business Analysis Services is the broader category. It includes discovery work as well as technical assessments of existing systems, architecture design, ongoing analytical support, and documentation for systems already in production.
Think of it this way: discovery is for "what should we build?" Business analysis covers that plus "what do we have?" and "how should we evolve it?"
Great, we work alongside internal teams all the time. Our analysts can supplement capacity during busy periods, bring specialized domain expertise your team may lack, or provide an external perspective that challenges assumptions.
We can also focus on specific deliverables (architecture documentation, technical assessment) while your internal BAs handle stakeholder relationships and ongoing requirements.
It depends on the scope:
- Technical assessments of existing codebases: 2-6 weeks
- Discovery engagements for new products: 4-12 weeks
- Comprehensive analysis for complex systems: 8-16 weeks
We'll scope the engagement based on your specific situation and can often phase work to deliver early insights while continuing deeper analysis.
You’ll gain clear, actionable documentation that any skilled development team can confidently execute, whether it's your in-house engineers, Softjourn, or another trusted partner.
If you'd like us to move forward into development, the handoff is effortless. Our analysts onboard the development team, support them during implementation, and remain available to guide requirements as your needs grow.
Prefer to take the deliverables elsewhere? No problem. The documentation is fully independent and ready for another team to pick up.
We were encouraged because Softjourn asked the right questions and involved people with the right experience in the conversations.
Toffer Grant
Founder at PEX
Founder at PEX
