Upon the successful completion and demonstration of the POC for integration, SecuTix chose Softjourn for an additional project of developing Salesforce integration for SecuTix’s ticketing product to allow users to sort information collected. This required developing the integration code, testing, and Softjourn’s successful demonstration to SecuTix of the integration’s capability.

“Softjourn was very good at finding people with the right skillset, and quickly,” Mazzariol said. “And they had a good knowledge-sharing process. Turnover is to be expected in software development; there’s a lot of competition. But when we did have a personnel change, it didn’t affect [SecuTix] or our project."

“Softjourn has a pretty good knowledge-sharing process, even when they change people,” he added. “They handled onboarding new people well and fast, which [SecuTix] appreciated.”

The Benefits

The benefits of building a third-party plugin include:

Direct connection with available info from external ticketing software.
Ability for SecuTix to process more events and sell more tickets to a larger audience.
Updates in real-time that ensure accurate and valid data regarding event details such as venues and seat availability

The benefits of writing a Salesforce plugin include:

Secure connection and authentication to the Salesforce platform with OAuth2 and secure transference of contact data via REST API.
Consistent and timely synchronization of data between SecuTix and Salesforce systems.
SecuTix customers using Salesforce CRM will now have user profiles updated with all info from the SecuTix server.

Phase I: Integration with UK‑based company's software

The integration with the UK‑based company's ticketing system was a standalone separate project completed in a couple of weeks. The goal was for SecuTix’s ticketing product to be able to transact with external ticketing software, read data through the API, and transfer that information to the SecuTix platform.

The plugin Softjourn wrote provides a connection between the two ticketing services, allowing the transference of information about an event and venue, available seats, best available seat recommendation, and ticket order completion.

There is also a synchronization feature to read a UK‑based company's database on a regular basis to see new events available and add them to the SecuTix database. The project was implemented as a POC to show its feasibility for other future integrations.

Phase II: Contributing to Building a Salesforce plugin for SecuTix

Customer data is the key to creating a personalized experience, which is, these days, the best way to rise above the noise created by the current industrial revolution. Customer relationship management (CRM) systems as an industry are expected to reach more than $80 billion in revenues by 2025.³

After the success of the initial project, SecuTix met with Softjourn regarding a second project: developing a Salesforce plugin for SecuTix’s ticketing product. The plugin needed to authenticate the connection to the Salesforce platform using OAuth2 protocol and be able to transfer contact data via REST API.

Using the OAuth2 framework, the plugin would connect with Salesforce and transmit client profile information such as phone numbers, billing addresses, titles, photos, and more between both Salesforce and the SecuTix platform. Thus, both systems would be updated in a synchronized and simultaneous manner.

With the plugin, SecuTix platform users can ensure the information in one system is accurate with the details in their in-house CRM system, thanks to a live-data feed from the SecuTix system.

Payment Gateway Development

Between February 2018 and May 2019, Softjourn wrote code for an additional 24 plugins and integrations to assist SecuTix in achieving omnichannel payment in its ticketing platform.

This allowed SecuTix to accept payment through multiple payment gateways, especially those connected to audiences in various physical locations.

Throughout this process, Softjourn stood up an additional team of automated quality assurance (AQA) testers, who wrote about 1,000 testing scripts that were then transferred to the team in the Ukraine who automated them for repeatable quality assurance of the work provided to SecuTix.

The plugin integrations and QA that Softjourn developed and provided for SecuTix over that time period include but are not limited to the following payment and software systems:

MasterPass
Redsys
Softbank
TSYS Payment Solutions
SaferPay
Ingenico NPS
BluePay
DataTrans Solutions
Adyen