Planeta Kino IMAX: Moving Crowds Faster to Create Better Event Experience
ABOUT THE CLIENT:
The Challenge
TMC, a corporation that manages multiple movie theaters featuring the renowned IMAX technology under the Planeta Kino IMAX label, reached out to Softjourn with the aim of collaboratively devising strategies to expedite the entry of their patrons into the cinemas.
The Solution
Our experts analyzed TMC's application and recommended to use of Linea Pro scanners that will work well with Apple tablets and phones.
The Benefits
Our client started using the Linea Pro solution and immediately saw a big change. The biggest benefits of using Linea Pro are:
- enhanced mobility
- quick and efficient
- reduced errors
- cost-effective solutions for cinemas
The Challenge
Who likes to waste time waiting for something you want to enjoy? For instance, waiting in line for movie tickets is one of the most frustrating aspects of going to the movies. Even if you buy your tickets online, the process is often not fully digital because you still have to get a paper ticket when you get to the theater.
Triumph Media Group LLC (TMG), a Ukrainian company operating several movie theaters using the world-famous IMAX technology under the Planeta Kino IMAX brand, approached Softjourn wanting to brainstorm how to get their customers in to the theatres faster.
The Solution
Phase 1 - Project Immersion and Analysis
TMG knew the bottleneck was at the door and the time it took the ticket taker to check the ticket and let people go past them into the theatre.
In most of the theaters, the time between movies is tight. Add in the additional time needed to get the people out from the last movie and to clean the theatre, there is not much time left to get the next group of people in their seats before the trailers start. \
As with many other theatres and venues, TMG knew that they wanted to add a ticket bar code scanning solution to their system, but they did not know which hardware would work best for them, how detailed or simple the scanning app could be, and so forth.
Softjourn has a particular area of expertise in developing scanning solutions for the entertainment industry.
A group of experienced Softjourners studied iMax’s situation and recommended going with Linea Pro scanners from Infinite Peripherals, which work with Apple’s iPod Touch and iPhones.
Reliability, reasonable pricing, and the “cool factor” were high on the list of criteria for making this recommendation.
Phase 2 - Pilot Project
Going big often has to begin with small steps. So we decided to start with basic functionality in order to test the app at the movie theater as quickly as possible. Initial functionality was simple.
When a ticket is presented at the entrance, the ticket collector scans the barcode. The device receives a “valid/invalid” message in real-time. The goal here is to reduce fraud in the form of duplicates or counterfeit tickets.
The Benefits
After user acceptance testing, 100% of Planeta Kino IMAX theatres began using the new Linea Pro solution, within 1 month.
Here are the benefits they've experienced:
- Enhanced Mobility. Linea Pro printers are typically designed as mobile accessories for various handheld devices like smartphones and tablets. They enable users to print documents or labels on the go, enhancing mobility and flexibility in various industries.
- Highly efficient printers. These printers can significantly improve productivity, especially in settings where quick and efficient barcode scanning is essential.
- Reduced Errors. The convenience of mobile printing can help reduce errors associated with manual data entry or handwritten labels.
- Versatility. Linea Pro devices can handle a variety of tasks, from scanning receipts and tickets to barcode labels and coupons.
Conclusion
The client was very satisfied with how quickly our ticketing experts understood the problem and offered a solution.
If you are in need of ticketing consultancy or software development, Softjourn is the right place for you.