Creating a functionally rich product within a very strict time limit presented a design thinking challenge that stimulated us to produce a fun and easy-to-use end product. Our app was very well received by our clients and by end users.
Teple Misto: Awesome City Scanning App for Urban Festival
ABOUT THE CLIENT:
SERVICES USED:
SERVICES USED:
The Challenge
Softjourn has partnered with Teple Misto from the beginning because we support its ongoing efforts to change the city for the better. We have been involved in the NGO’s Warm VeloCity, Warm IT, and Warm Education projects.
In 2017, we’ve created City Scanning, an app designed to engage the attendees of City Scanning Session, an Ivano-Frankivsk urban festival.
Our NGO partners asked us to build a mobile app whose interface would complement the festival’s international, multidisciplinary theme.
They wanted to use the app to attract attendees to workshops and musical performances, notify them of current events, and gain their participation in improvement projects such as creating a collective garden.
The festival team set an aggressive deadline, knowing that Softjourn would be able to deliver a high-quality product fast.
The Solution
Our extensive experience in working with the media and ticketing industries served us well in this situation.
The Softjourn team built prototypes and templates in less than two and a half weeks, with developers creating native apps in English and Ukrainian.
At a basic level, City Scanning includes a home page, newsfeed, city guide, and city map. Workshop locations, available transportation, and a restaurant listing provided the smart help both residents and visitors needed to discover and engage with all aspects of the urban festival.
Rapid Development and Deployment:
- Quick Prototyping: The Softjourn team demonstrated the ability to build prototypes and templates in less than two and a half weeks. This rapid development cycle ensures that the solution can be brought to market quickly, allowing for timely updates and enhancements based on user feedback.
- Multilingual Support: By creating native apps in both English and Ukrainian, the software caters to a broader audience, ensuring inclusivity and better user engagement across different language groups.
Comprehensive Information Access:
- Centralized Information Hub: City Scanning serves as a centralized platform, providing users with a home page, newsfeed, city guide, and city map. This consolidation of information makes it easier for users to find and access relevant details about the urban festival in one place.
- Smart Assistance: The inclusion of workshop locations, transportation options, and restaurant listings offers smart help that enhances the user experience. Residents and visitors can discover and engage with all aspects of the festival effortlessly.
Enhanced User Experience:
- User Convenience: By providing detailed information on workshops, transportation, and dining options, the app significantly improves the convenience for festival attendees. Users can navigate the festival more easily and make informed decisions about their participation.
- Positive Feedback: Attendee feedback, such as the comment about having all necessary information "in my back pocket," highlights the app's ability to enhance the overall festival experience by enabling users to pinpoint events and navigate efficiently.
- Increased Engagement and Participation:
- Attractive Features: The diverse range of features—home page, newsfeed, city guide, and map—ensures that users remain engaged with the app. These features encourage exploration and participation in various festival activities.
- Interactive Experience: By providing up-to-date information and interactive maps, the app encourages users to explore more of the festival, potentially increasing attendance and participation in different events and workshops.
Scalability and Customization:
- Template-Based Approach: The use of templates in the app's development allows for easy scalability and customization for different events or festivals. This flexibility ensures that the software can be adapted to meet the unique needs of various urban festivals and cultural events.
- Future Enhancements: The foundational elements of City Scanning can be expanded with additional features such as real-time updates, personalized recommendations, and social media integration, further enhancing its utility and appeal.
The Results
Our extensive experience in working with the media and ticketing industries proved invaluable in this project. The Softjourn team efficiently built prototypes and templates in less than two and a half weeks, delivering native apps in both English and Ukrainian.
The City Scanning app, at its core, provided a comprehensive home page, newsfeed, city guide, and city map. It also included essential information such as workshop locations, available transportation, and a restaurant listing, offering smart help that enriched the experience for both residents and visitors.
Feedback from attendees highlighted the app’s success; one participant noted, "I enjoyed the festival greatly, and having all the information I needed in my back pocket allowed me to pinpoint the events I wanted to participate in and to navigate much more easily." This positive reception underscores the effectiveness of our tailored solutions in enhancing user engagement and satisfaction during urban festivals.