“Being able to add tickets to a ticket wallet is a fantastic addition to our online booking journey and will be very useful onsite for our customers and FOH teams.”
Spektrix: Seamless Ticketing with Apple & Google Wallet Integration
Enhancing the Digital Ticketing Experience with Softjourn's Expertise
ABOUT THE CLIENT:
Project:Apple & Google Wallet Ticket Integration
Industry:Event Ticketing
Client since:2023
Headquarters:London, England
The Challenge
Spektrix needed a seamless Apple & Google Wallet integration to improve ticket access. However, strict compliance requirements and platform differences created implementation challenges while ensuring a smooth user experience.
The Solution
Softjourn developed a fully integrated digital ticketing solution, enabling seamless pass generation within Spektrix’s platform. By ensuring compliance with Apple and Google’s guidelines and validating cross-device functionality, Softjourn delivered a scalable, intuitive, and user-friendly system that enhances ticketing convenience.
The Benefits
The solution streamlined ticketing for both organizers and attendees:
- Instant ticket access in Apple & Google Wallet
- Faster check-ins with seamless scanning
- Multi-device compatibility for iOS and Android
With this integration, Spektrix enhanced its digital ticketing experience and strengthened its industry position.
Introduction
Spektrix is a leading provider of ticketing and CRM solutions for the cultural sector, serving over 600 organizations and more than 16,000 users worldwide. With a presence across the UK, Ireland, the US, and Canada, Spektrix has helped sell tens of millions of tickets and facilitate hundreds of millions in donations for arts and cultural organizations.
Continuously innovating to enhance customer convenience and operational efficiency, Spektrix remains a trusted partner for venues and event organizers.
As part of this commitment, Spektrix sought to improve the way customers receive and access their tickets. Traditional methods—such as email-based digital tickets or printed confirmations—added unnecessary steps for both attendees and event staff.
To modernize the ticketing process, Spektrix introduced Apple Wallet and Google Wallet integration, allowing ticket buyers to store and access their tickets directly on their mobile devices.
Having previously worked with Softjourn to develop a scalable, serverless booking portal to handle high-traffic events, Spektrix once again turned to our team for expertise.
With our deep knowledge of API development and mobile integration, Softjourn was ready to bring this latest innovation to life.
— Richard Bates, Director of Product at Spektrix
The Challenge
While the concept of wallet integration was straightforward, implementation came with several challenges.
First, Apple and Google have strict guidelines for pass generation, formatting, and validation. Ensuring compliance required in-depth research and precise execution.
Additionally, the two platforms handle pass functionality differently, which meant Softjourn needed to develop an approach that would work seamlessly across both ecosystems.
Spektrix needed a reliable, scalable solution that would integrate smoothly with its existing ticketing platform while maintaining an intuitive user experience for both ticket buyers and event organizers.
Our Solution
Softjourn designed and built a proof of concept (PoC) that enabled seamless ticket importation into Apple Wallet and Google Wallet.
The solution included:
- Integration with Spektrix’s API to enable pass generation with ticket details
- Compliance with Apple & Google guidelines to ensure smooth approval and compatibility across devices
- Backend service for ticket pass updates, allowing automatic changes in case of event modifications
- Secure certificate setup to authorize pass generation via Apple and Google developer accounts
- Cross-device validation to ensure full functionality across iOS and Android
Building the Solution
While the project was straightforward, Softjourn’s team had to navigate key technical challenges:
- Apple’s strict pass validation rules – Apple enforces rigid guidelines for pass formats, requiring additional research and iteration
- Differences between Apple and Google implementations – The two platforms have unique pass structures, which required careful adjustments
Softjourn’s engineers worked closely with Spektrix to align with Apple and Google’s frameworks, ensuring a smooth and fully compliant implementation. Through weekly iterations, the PoC was successfully delivered within four weeks.
The Benefits
The solution provided immediate benefits for both ticket buyers and event organizers:
- Better User Experience – No need for paper tickets or email lookups; tickets are instantly accessible in the wallet app
- Multi-Device Compatibility – Works seamlessly across iPhones, Apple Watches, and Android devices
- Faster Check-In Process – Event staff can scan passes instantly instead of handling various ticket formats
With this solution in place, Spektrix continues to lead the ticketing industry in digital convenience and innovation.
Conclusion
Softjourn’s collaboration with Spektrix resulted in a seamless, user-friendly Apple & Google Wallet integration that enhances the digital ticketing experience. With the proof of concept successfully completed and now live, real users are actively using and benefiting from the feature.
By leveraging expertise in API development and mobile compatibility, Softjourn delivered a fast, scalable, and intuitive solution, positioning Spektrix as a leader in ticketing convenience. With this project, Spektrix has once again set the standard for modern ticketing solutions, reinforcing its reputation as an innovator in the industry.
This project is part of an ongoing partnership between Softjourn and Spektrix to drive ticketing innovation. Following the success of this integration, Spektrix and Softjourn continued their collaboration to develop the Custom Pass Builder, a tool that allows event organizers to design and modify ticket passes themselves—further expanding Spektrix’s commitment to flexibility and user empowerment.
Additionally, Softjourn and Spektrix are currently working on a Venue Mapping Tool Seat Map proof of concept aimed at enhancing the booking experience for reserved seating.
With each new initiative, Softjourn continues to support Spektrix in delivering cutting-edge ticketing solutions that enhance both client and customer experiences.
Partnership & Recognition
