“Working with Softjourn to develop the Pass Design tools has freed up our team to focus on other strategic initiatives. This feature, now included within the core Spektrix offering, has opened up exciting new opportunities for us and strengthened our competitive edge”
Spektrix: Empowering Event Organizers with a Custom Pass Builder
Spektrix teamed up with Softjourn to build a self-service tool for designing and managing mobile wallet ticket passes quickly and easily.
ABOUT THE CLIENT:
Project:Custom Pass Builder for Mobile Wallet Tickets
Industry:Event Ticketing
Client since:2023
Headquarters:London, England
The Challenge
Spektrix needed a user-friendly pass builder that allowed event organizers to customize and modify digital passes without technical expertise. However, Apple and Google’s strict formatting and compliance rules created challenges in developing a seamless, scalable solution.
The Solution
Softjourn developed a Custom Pass Builder within the Spektrix Link platform, enabling event organizers to visually design, edit, and preview digital passes with branding, QR codes, and event details. By ensuring compliance with Apple and Google’s guidelines and integrating seamlessly with Spektrix’s infrastructure, Softjourn delivered an intuitive, scalable, and efficient solution.
The Benefits
The new pass builder empowered event organizers with:
- Self-service customization – No coding required for modifying passes
- Faster ticketing – Instant access to passes in Apple & Google Wallet
- Seamless compliance – Built-in validation for smooth approval
- User-friendly previews – Ensures accuracy before finalizing passes
By eliminating the need for developer involvement, Spektrix enhanced ticketing flexibility and strengthened its position as an industry innovator.
Introduction
Spektrix is a leading provider of ticketing and CRM solutions for the cultural sector, serving more than 600 organizations and over 16,000 users worldwide. Operating across the UK, Ireland, the US, and Canada, Spektrix has helped sell tens of millions of tickets and facilitate hundreds of millions in donations, making it a key player in the industry.
Known for delivering seamless ticketing experiences, Spektrix continually enhances its platform to meet the evolving needs of event organizers.
One of the key areas for improvement was enabling ticketing clients to create and customize digital passes without requiring extensive technical knowledge. While Spektrix had previously implemented Apple Wallet and Google Wallet integrations for digital ticket storage, clients still needed a way to design and modify passes within the platform itself.
To solve this, Spektrix partnered with Softjourn to develop a Custom Pass Builder—an intuitive, web-based tool allowing event organizers to create and edit ticket passes seamlessly.
— Richard Bates, Director of Product at Spektrix
The Challenge
While the concept of a pass builder was simple, its implementation required careful navigation of Apple and Google’s strict pass formatting, image specifications, and update requirements. Each platform had unique constraints, demanding a solution adaptable across both iOS and Android.
Beyond technical compliance, the builder needed to be intuitive for non-technical users, allowing event organizers to easily customize branding, QR codes, and event details while ensuring all modifications updated seamlessly.
Spektrix also required a scalable solution that integrated smoothly with its existing platform, freeing up its internal teams to focus on higher-priority initiatives.
Our Solution
Softjourn developed a Custom Pass Builder within the Spektrix Link platform, allowing event organizers to visually design, modify, and preview digital ticket passes. The tool supports a wide range of customization options, including branding, QR codes, ticket details, and venue information.
To ensure seamless Apple and Google Wallet integration, Softjourn implemented automated validation checks that confirm compliance with platform requirements.
From a technical standpoint, the solution was built using React and Node.js, ensuring a responsive, scalable, and maintainable application. API integrations with Spektrix’s existing infrastructure enabled smooth data exchange and seamless functionality across the ticketing platform.
Regular review cycles with Spektrix ensured that feedback was incorporated quickly, allowing iterative refinements based on real user input. The team maintained a structured development process, including backend and frontend development, quality assurance testing, and user experience validation.
The Benefits
Since its launch, the Custom Pass Builder has been widely adopted, with over 60 clients already using the feature and more expected to onboard in the coming months. By eliminating the need for developer involvement, event organizers can now quickly create passes, reducing time to market and increasing operational efficiency.
By adopting a self-service model, Spektrix has freed up its internal teams to focus on high-impact strategic initiatives, reinforcing its position as an industry innovator.
Spektrix’s clients benefit from the Custom Pass Builder in several key ways:
- Easy customization – Clients can design and modify passes without coding, adjusting layout, colors, logos, and QR code placement.
- Faster ticketing experience – Instant access to tickets in Apple and Google Wallet speeds up check-in and eliminates manual ticket retrieval.
- Seamless compliance – Built-in validation ensures passes meet Apple and Google requirements for smooth approval and cross-device functionality.
- User-friendly design and preview – An intuitive interface with previews allows event organizers to refine passes before finalizing them.
The Spektrix team appreciated that Softjourn took an agile approach to development, quickly delivering a proof of concept. Throughout the project, Softjourn maintained a close partnership with Spektrix, aligning technical solutions with business goals.
Spektrix’s Director of Product, Richard Bates, praised our work together:
"Softjourn's work on Digital Passes design and fulfillment has been invaluable. The intuitive design of the configuration functionality within the existing Spektrix Link interface has made it easy to onboard users to this new feature, and they collaborated tightly with our own team on the API endpoints we added to surface the data we needed for Passes, removing dependencies which can slow down projects like this.
Working with Softjourn to develop the Pass Design tools has freed up our team to focus on other strategic initiatives. This feature, now included within the core Spektrix offering, has opened up exciting new opportunities for us and strengthened our competitive edge."
Conclusion
The development of the Custom Pass Builder marks another successful collaboration between Softjourn and Spektrix, reinforcing their shared commitment to innovation in the ticketing industry.
By providing an intuitive tool for designing and modifying ticket passes, Softjourn has helped Spektrix enhance its platform’s functionality and usability, ultimately improving the experience for both event organizers and ticket buyers.
This project builds on previous work Softjourn has completed for Spektrix, including mobile wallet integrations and cloud-based solutions for handling high-demand ticketing environments.
As Spektrix continues to grow and evolve, Softjourn remains a trusted partner in delivering scalable, user-friendly, and cutting-edge ticketing solutions.
Partnership & Recognition
