The ticketing industry has undergone a digital revolution, with technological advancements transforming how events are organized, tickets are sold, and customers engage with venues.
As venues and event organizers seek to offer more personalized and efficient services, ticketing solutions that prioritize service and collaboration are leading the way.
Service-oriented ticketing solutions not only address the technical aspects of event management but also emphasize long-term partnerships, innovation, and responsiveness to customer needs. This approach is key to success, both in meeting customer expectations and driving business growth.
Understanding Event Organizers' Unique Needs
Every event, from small local shows to major sporting events, has its own set of challenges. Service-oriented ticketing solutions take these unique needs into account, offering customizable options that align with the specific goals of event organizers.
These systems allow for tailored seating arrangements, flexible pricing models, and personalized customer service that go beyond just selling tickets.
For example, our Venue Mapping Tool (VMT) empowers event organizers to create detailed, interactive maps of their spaces without ongoing fees. It streamlines the process of designing seating arrangements for concerts or mapping booth locations for trade shows while offering unmatched cost-effectiveness.
With features such as best seat picker, orphan seat prevention, whole table booking, and season ticket packages, VMT provides flexibility, customization, and long-term value to event organizers. These features ensure that event organizers can deliver an optimized experience for their customers.
Innovative Features to Improve Customer Satisfaction
In the competitive world of ticketing, customer satisfaction is paramount. The best ticketing solutions not only offer cutting-edge technology but also provide ongoing support and innovative features that enhance the overall experience. Service-oriented ticketing companies can quickly implement new features based on real-time feedback, ensuring that both event organizers and attendees have a smooth, enjoyable experience.
For instance:
- A/V Solutions: Cinewav needed a way to synchronize audio and video perfectly during their outdoor movie events. By working together, we helped them develop a solution that ensures a seamless, immersive experience for their audience, even across different environments and devices.
- Offline Scanning Functionality: Ticket Hoy sought to revamp their ticket-validation app, improving scanning speed and adding offline functionality. We developed a reliable solution that enhanced real-time ticket validation, ensuring a smooth experience for both event organizers and attendees.
- In-Seat Ordering: A stadium event organizer approached us to develop an in-seat ordering system, allowing fans to order food and beverages without missing the action. This solution streamlined customer service at the venue while offering an enhanced in-seat experience for patrons.
These examples demonstrate how service-oriented ticketing solutions can introduce innovative features that improve user engagement and satisfaction.
Rapid Integration for Faster Results
Speed to market is critical in today’s ticketing industry. Event organizers need systems that are easy to implement, integrate smoothly with existing platforms, and can be quickly customized to meet evolving needs. Service-oriented ticketing solutions that prioritize rapid deployment allow event organizers to capture early demand, gain market share, and maximize revenue opportunities.
For instance, a recent project involved a client who required three critical integrations—Ticket Evolution, Vivenu, and Tessitura—to expand their platform’s capabilities. By leveraging our expertise, we helped them navigate complex API systems and complete the integrations efficiently. This allowed the client to meet tight deadlines, offer new ticketing solutions to their partners, and improve their overall operational efficiency.
Similarly, our long-term client SecuTix needed a Salesforce integration to enhance their ticketing platform’s CRM capabilities. We developed a third-party plugin that streamlined data flow between systems, enabling SecuTix to process more events and deliver a better experience to their customers. The integration was a critical step in supporting their business growth and maintaining their competitive edge.
Long-Term Partnerships for Success
Service-oriented ticketing companies don’t just offer technology—they build long-term partnerships. These partnerships allow event organizers to continuously evolve their offerings, whether it’s through adding new ticketing features, improving customer experience, or scaling to accommodate larger audiences. By working closely with a service-oriented provider, businesses can stay ahead of industry trends and deliver exceptional events.
For example, our collaboration with Vendini, a major provider of box office software, highlights how we supported their growth by adding features like CRM system enhancements, refund and exchange capabilities, and an access control app. This long-term partnership allowed Vendini to scale their platform and provide better service to their users.
We’ve also worked with Ticketmaster over the years on multiple projects aimed at enhancing their ticketing operations. Whether exploring new technologies or developing other ticket solutions, our ongoing partnership has enabled Ticketmaster to continually adapt and deliver seamless experiences to both event organizers and patrons. This relationship underscores the importance of collaboration in driving long-term success in the ticketing industry.
Conclusion
The ticketing industry thrives on innovation and customer satisfaction, and service-oriented solutions are at the heart of this success. Event organizers looking to enhance their offerings and provide a seamless experience for attendees should seek out partners that focus on service, agility, and collaboration.
At Softjourn, we specialize in event ticket consulting and custom ticket solution development, offering tailored strategies and innovative tools to meet your specific event needs. Whether you’re looking to scale your platform, integrate new features, or provide a smoother customer experience, our team is here to help turn your vision into reality.
Reach out to us today to explore how we can elevate your ticketing solutions.
