Event Ticketing Software Development Services | Softjourn, Inc.


For almost 20 years, we’ve established our credibility by building highly functional ticketing applications for Ticketmaster, Vendini, eTix, Live Nation, Event Espresso, TicketPrinting.com and many more. These solutions helped them fill venues, prevent fraudulent tickets and smooth their operations – both for optimized existing platforms or building new ones.

Ticketing system development / Rewrite Ticketing system development / Rewrite

Ticketing system development / Rewrite

Make smarter “rewrite” decisions. You don’t always need to do a full rewrite. Maybe a small update/optimization of some components is the answer. Our business analysts, ticketing technology, and subject matter experts can help you decide. We can also assist with code audit/system reviews, along with assessing your service for maintainability, load, UX, and more. 

Sometimes it’s not worth it to rewrite the whole system. At Softjourn, we can evaluate rewriting only certain components, greatly reducing development time. If it does make sense to rewrite, we are the ideal partner to help redefine your ticketing service and suggest the right range of functionality for your market. Even if your system is based on old technologies, we can help. 

For a recent client, we developed a new system discovery and rewrite that made internal maintenance easier. By eliminating the manual process, we enabled self-service. Producers could now register their event in less than three minutes, while attendees could register and pay for tickets. Our development team can assist with rewriting or optimizing any component, such as improving the checkout process or ticket printing that may be too slow or inefficient.

Ticket Designer / Printing Ticket Designer / Printing

Ticket Designer / Printing

Your competitors are printing tickets at the door. Now you can, too. Softjourn has assisted countless clients do just that in helping them integrate with different thermal printers, the most common being Boca.

In the process, we developed our own desktop Boca One-Click Printer app that simplifies thermal ticket printing by eliminating extra steps and clicks. So we cannot only make you relevant, we also give you a genuine competitive edge.

Ticketing POS Ticketing POS

Ticketing POS

One of the best ways to increase sales is the right ticketing POS system. We’ve actually created several ticket-sales-at-the-door apps, along with the entire online box office ticketing system. For one recent client, we integrated existing apps with new card readers and hard attachments that led to better transaction processing and multiple payment system integration improvements. We can do the same for you.

A large event registration/ticketing company in Australia needed to add new features to their suite of services. Their existing platform could register events and sell tickets, but they wanted to sell tickets at the door. We developed new features that allowed them to sell more packages of tickets, search multiple orders by various criteria, customize ticket design, as well as print tickets at the door. 

Access Control / Ticket Validation / Mobile Ticket Scanning Access Control / Ticket Validation / Mobile Ticket Scanning

Access Control / Ticket Validation / Mobile Ticket Scanning

Access Control Systems

We’ve created and deployed more than 20 scanning apps that went well beyond just scanning. The apps also focused on managing offline mode, VIP recognition, hardware integrations, card readers and much more. At the same time, they enabled clients to sell tickets right at the door. Attendee security also increased, because everything was under control. 

You get all the data you need to succeed: ticket scanning, verification, VIP recognition, patron name or order number identification. Even if Internet connectivity is lost, the tickets can be scanned and data stored in the device’s local memory until connectivity returns. Our mobile solution helps assure the show goes on.

Sell more tickets Sell more tickets

Sell more tickets

Are you optimizing every sales opportunity? The online event ticketing market is nearly $47 billion and growing. The trend for using mobile apps to book movie, sports, and live event tickets is a huge factor. We can help make your system mobile responsive by applying our in-depth knowledge of UI and UX design. Recently we did just that for a client, which led to a 30% increase in ticket sales.

Ticket sales can also be greatly improved by optimizing different system components. For instance, making your checkout process more efficient with fewer clicks can dramatically lower abandonment rates. We can add such value-add functionality as reserved seating, ticket packages, groups tickets, etc., all of which delivers higher ticket sales. 

Two other factors that can improve ticket sales are better marketing and data gathering. Ticket River (now Eventgroove) turned to us for a UI that enables client end users to register for events and buy tickets easier. The goal was to encourage sharing their positive purchase experience. With the new mobile app, in addition to selling more tickets to current customers, they experienced a significant increase in new customers. 

Venue Mapping Venue Mapping

Venue Mapping

Reserved Seating Functionality

Consider the benefits of adding reserved seating functionality to your current general admission ticket sales application. It’s an excellent way to get more business, expand your services scope, increase revenue, while meeting the demands of existing clients who must sell reserved seats, as well as general admission tickets.

Our Venue Mapping Tool is designed to seamlessly integrate with existing ticketing systems or platforms, as an add-on service. It combines unique features – like flexibility in venue creation (different curving, angles) and real time map updates—crucial to providing a venue map and enabling a patron to choose a seat.

Fan Engagement Fan Engagement

Fan Engagement

Attendee social interaction

Fan engagement is your ticket to success. Making a strong connection with attendees is much more important than a large group of undefined, potential ticket-buyers. This app enables you to turn attendee data into a powerful asset, creating new ideas for boosting business marketing.

Since attendees use the app in a range of different ways, each piece of data will help you better understand the impact prior, during and after each event. You can make strategic decisions based on how attendees use the app, such as navigation to get to the event, read about partners, search updates and more. Other benefits include:

  • Use the app to get people excited before the event and getting friends to attend

  • Increasing attendance makes a great impression on performers, which makes them interested in coming back or appearing in other events

  • Improved attendance makes sponsors happy and enhances the chances of future sponsorships

Venue Management

We’ve built venue management and event tracking applications that owners use for instant access to ticket sales in real time. The app can calculate the breakeven point and also sends alerts about such things as issues with ticket sales, if sales are down or if they need to push ticket sales more. 


Softjourn has helped leading ticketing, fundraising, and nonprofit organizations enhance sales and increase donations with features that seamlessly meld donation prompts to their website. We can also develop robust fundraising systems that integrate with ticketing, patron management, and marketing. You can manage and process smaller donations, as well as major gifts of money, in-kind, volunteer, stock options, and planned giving. We can also customize tools to accept web donations, recurring credit card, cash or check donations, and pledges.

Blockchain in Ticketing

Two of the biggest issues in ticketing are fraud and extortionate resale prices. You can stop both with Blockchain. You can control every ticket sold and track every ticket for an event to identify resellers. Blockchain records every transaction, so you can also see who is buying and reselling. The net: You can manage events and ticketing while dramatically reducing your costs.

Promo Code Functionality

We know promo codes are a great way to incentivize purchases, enhance customer loyalty, or gain trial. They can be used to offer discounts for attendees registering early, or track effectiveness of promotional efforts or referral programs that provide discounts to existing customers for getting someone to use their service for the first time. We can apply promo-code functionality for any usage you can imagine: by event, to set a fixed discount amount or a percentage, only for select tickets to a specific event, to enforce the start and end date of an offer—and more. 

Dynamic Pricing

Dynamic Pricing alters prices for a seat in real time to optimize the ticket price and maximize profit. It uses pricing to balance supply and demand based on variables, such as weather conditions or a team’s opponent, to reflect fair market value. If you’re not operating at full capacity, revenues are static, margins are too low or customers are buying at the last minute, Dynamic Pricing is the answer.

Payment System Integration

You can’t afford to miss sales because you don’t have the right payment gateway. You also can’t afford to deploy all such systems. We have a third option that enables you to offer the payment gateway that best meets your merchant client needs, without the cost of building your own. We support dozens of payment gateways and you can deploy our third-party integrations quickly and affordably, as needed. We can also customize payment gateways or features. And as your needs evolve, we’ll be there to help give your clients great choices and superb service.

Creating Ticketing Packages

These days it’s more than just buying a ticket. It's buying a new experience and interacting with the event via new technology. We can help you add ticketing packages to your exiting platform that does just that. With our proven experience, we know what and how the system needs to change to keep you competitive.

Refunds and Exchanges

We can help you stand out from the crowd by offering the option to refund or exchange a ticket. Your clients will love it. You’ll love the increased productivity from automating the process of reissuing, refunding and exchanging tickets. It’s a value-add functionality that will prove invaluable.

Market Growth

According to a recent IBISWorld’s report, the ticketing industry is expected to grow at an average annual rate of 5.0%. Players must focus on expanding and optimizing their product and service offerings – and our solutions will do just that.

Softjourn Experience

Since 2004, we’ve delivered an extensive range of ticketing solutions – both functional and system-level. We’ve created new, creative solutions or enhanced existing platforms in helping our customers compete, grow and prosper.

Creative Solutions

As a global technology services provider, we take great pride in developing innovative software. Our blockchain, voice, biometrics and LED access control, and AR fan engagement solutions all prove one thing to our clients: the best way to anticipate the future is to create it.

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